Verve Coffee Roasters: Company Market Research Report

Company Overview

• Name: Verve Coffee Roasters

• Mission: Committed to innovation in the coffee industry, investing in direct trade and equitable partnerships with coffee producers worldwide.

• Founded: 2007

• Founders: Ryan O'Donovan and Colby Barr

• Key People: Information not available

• Headquarters: 104 Bronson St, Suite 19, Santa Cruz, CA 95062

• Number of Employees: Information not available

• Revenue: Information not available

• Known For: Expertise in premium coffee roasting, direct trade ethics, and sustainable practices.

Products

Coffees

• Description: Fruity and decadent medium roast.

• Key Features: Available in multiple grinds and sizes; flavors of blueberry pie and cocoa.

• Description: Sweet and balanced medium roast.

• Key Features: Flavors include red apple and honeycomb; staff pick.

• Description: Vibrant and complex medium roast.

• Key Features: Nectarine and brown sugar flavors; staff pick.

• Description: Delicate and dessert-like medium roast.

• Key Features: Almond and cola flavors; Swiss water processed.

• Description: Smooth and full-bodied dark roast.

• Key Features: Flavors of chocolate and maple.

• Description: Rich and chocolaty dark roast.

• Key Features: Molasses and dark chocolate flavors.

• Description: Nutty and inviting medium roast.

• Key Features: Honeydew and apricot flavors; staff pick.

Subscriptions

• Various subscription plans offering rotating curated coffees or best-selling blends.

New Arrivals

• Flavors: Clementine, pink lemonade, butterscotch.

• Flavors: Pineapple, white sugar, black tea.

• Flavors: Pomegranate, marmalade, brown spice.

Craft Instant Coffee

• Variety 7 Pack: Includes several single-serving sachets in various flavors.

Brew Gear and Accessories

• Dwell Dripper Kit: Made from BPA-free silicone, creates aromatic brews.

Recent Developments

• Achievements: Awarded Roaster of the Year 2024 by Roast Magazine for innovating the coffee industry while supporting the coffee lifecycle globally.

• New Products: Continual release of new coffee blends such as Costa Rica Yasal Farmlevel Reserve and India Kerehaklu Single Origin Espresso.

• Initiatives: The Farmlevel Initiative, focusing on ethics and excellence in coffee sourcing through direct trade partnerships, and investing in coffee communities.

• The Nursery Project: Key project under the Farmlevel Initiative in Urrao, Colombia, involving the planting of 60,000 coffee seedlings to boost local economies and quality yields under challenging geographic conditions.