VERY | Virtual Eating Recovery for You: Company Profile

Background

Overview

VERY (Virtual Eating Recovery for You) is a virtual healthcare provider specializing in outpatient services for individuals struggling with eating disorders and body image concerns. Established to bridge the gap in accessible eating disorder care, VERY offers a comprehensive, multidisciplinary approach that includes psychiatry, therapy, dietary support, and coaching. Their services are available across multiple states, providing flexible and personalized care tailored to each client's unique needs.

Mission and Vision

VERY's mission is to deliver compassionate, accessible, and expert-led virtual care for individuals facing eating disorders, empowering them to recover and thrive. Their vision is to create a world where everyone can access expert, affordable, values-based care and community for eating recovery.

Primary Area of Focus

VERY focuses on providing virtual outpatient care for individuals aged 8 and above who are struggling with their relationship to food or body image. They treat a range of eating disorders, including anorexia nervosa, bulimia nervosa, binge eating disorder, and avoidant restrictive food intake disorder (ARFID), as well as disordered eating and body image concerns.

Industry Significance

In the context of rising eating disorder prevalence and the increasing demand for accessible mental health services, VERY's virtual model addresses critical barriers such as geographic limitations, financial constraints, and societal stigma. By offering telehealth services, they expand access to specialized care, contributing significantly to the mental health and wellness industry.

Key Strategic Focus

Core Objectives

• Accessibility: Provide virtual care to individuals across multiple states, ensuring that distance and location do not hinder access to treatment.

• Personalization: Offer an open-system model where clients can select services that best fit their needs, creating customized care plans.

• Comprehensive Care: Deliver a multidisciplinary approach that includes psychiatry, therapy, dietary support, and coaching.

Specific Areas of Specialization

• Eating Disorders: Treatment of various eating disorders such as anorexia nervosa, bulimia nervosa, binge eating disorder, and ARFID.

• Disordered Eating and Body Image: Support for individuals experiencing disordered eating patterns and body image concerns.

• Co-occurring Disorders: Addressing common co-occurring disorders like depression, anxiety, PTSD, and substance use disorders.

Key Technologies Utilized

• Telehealth Platforms: Secure and HIPAA-compliant video conferencing tools for virtual therapy and consultations.

• Client Portals: Online portals for scheduling, communication, and accessing resources.

• Digital Resources: Access to educational materials, self-help tools, and community forums.

Primary Markets or Conditions Targeted

• Geographic Markets: Services available in Colorado, Texas, Utah, Kentucky, Indiana, Tennessee, Ohio, New York, New Jersey, and Washington.

• Target Conditions: Individuals aged 8 and above struggling with eating disorders, disordered eating, and body image concerns.

Financials and Funding

Funding History

Specific details regarding VERY's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a private entity, and financial information is not readily available.

Notable Investors

Information about individual investors or investment firms backing VERY is not publicly disclosed.

Intended Utilization of Capital

While specific utilization details are not available, it is common for companies in this sector to allocate funds towards:

• Technology Development: Enhancing telehealth platforms and client portals.

• Service Expansion: Extending service availability to additional states.

• Clinical Team Growth: Recruiting and training specialized healthcare professionals.

Pipeline Development

Key Pipeline Candidates

As a virtual healthcare provider, VERY's "pipeline" primarily consists of:

• Service Expansion: Plans to extend virtual care services to more states.

• Program Development: Introduction of new therapeutic programs or support groups.

Stages of Clinical Trials or Product Development

VERY does not engage in clinical trials or product development in the traditional sense. Their focus is on service delivery and program development.

Target Conditions

The primary focus remains on eating disorders, disordered eating, and body image concerns.

Relevant Timelines for Anticipated Milestones

Specific timelines for service expansion or program development are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

• Telehealth Infrastructure: Secure, HIPAA-compliant video conferencing tools for virtual consultations.

• Client Portal: An online platform for scheduling, communication, and accessing resources.

Significant Scientific Methods

• Evidence-Based Therapies: Utilization of Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and other evidence-based modalities.

• Collaborative Care Model: Integration of services from psychiatry, therapy, dietary support, and coaching.

Leadership Team

Key Executive Profiles

• Dr. Erin Knopf: Co-Founder and Chief Medical Officer. Dr. Knopf is a board-certified psychiatrist with extensive experience in treating eating disorders. She co-founded VERY to address the gaps in outpatient eating disorder care.

• Brandon Johnson: Co-Founder and Business Strategist. Johnson brings expertise in business strategy and law, partnering with Dr. Knopf to establish and expand VERY's services.

Leadership Changes

No recent significant changes or appointments within the leadership team have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The virtual healthcare market, particularly in the realm of mental health and eating disorder treatment, is experiencing significant growth. The COVID-19 pandemic accelerated the adoption of telehealth services, highlighting the need for accessible and flexible care options. Companies like VERY are well-positioned to meet this demand by offering specialized, virtual care.

Competitor Analysis

• Within Health: A digital health startup offering comprehensive virtual treatment solutions for eating disorders, including individual therapy, remote patient monitoring, and advanced nutrition therapy.

• Equip Health: Provides fully virtual, evidence-based treatment for eating disorders, focusing on family-based therapy and offering a collaborative care team approach.

• Eating Recovery Center (ERC) At Home: Offers virtual intensive outpatient programs for eating disorders, recognized for their comprehensive and accessible care.

Strategic Collaborations and Partnerships

Specific collaborations or partnerships involving VERY are not publicly disclosed.

Operational Insights

VERY differentiates itself through its open-system model, allowing clients to select services that best fit their needs, and its commitment to providing care that is weight-inclusive, gender-affirming, trauma-informed, and culturally thoughtful.

Strategic Opportunities and Future Directions

VERY has the opportunity to expand its services to additional states, enhancing its reach and impact. Continued development of specialized programs and integration of advanced technologies can further strengthen its position in the market.

Contact Information

• Website: very.health

VERY's innovative approach to virtual eating disorder treatment positions it as a significant player in the mental health and wellness industry, addressing critical needs for accessible and personalized care.