Veylinx Company Profile

Background

Founded in 2015 and headquartered in Amsterdam, Netherlands, Veylinx is a pioneering behavioral insights platform specializing in market research. The company employs a Nobel Prize-winning methodology to capture genuine consumer purchase behavior, moving beyond traditional reliance on self-reported data. This innovative approach enables businesses to make informed decisions throughout all stages of product innovation. Veylinx's mission is to provide the most realistic behavioral insights, empowering companies to understand and meet consumer needs effectively.

Key Strategic Focus

Veylinx focuses on delivering actionable insights by measuring actual consumer behavior rather than hypothetical intentions. Utilizing an auction-based platform, the company assesses real purchase intent and demand, offering services such as idea screening, concept testing, price testing, in-home usage testing, and product and brand tracking. This approach is particularly valuable for consumer goods companies aiming to mitigate product failure risks and identify business opportunities with confidence.

Financials and Funding

In February 2021, Veylinx secured $2 million in a pre-Series A funding round led by the Dutch Founders Fund. This investment was intended to support the company's expansion across Europe and the United States, accelerate product development, and launch the "Veylinx Platform," enhancing the speed and reliability of obtaining behavioral insights.

Technological Platform and Innovation

Veylinx's platform is distinguished by its use of an auction-based methodology to measure real consumer purchase intent. This approach, rooted in behavioral economics, provides a more accurate prediction of market demand compared to traditional survey methods. The platform's versatility allows for testing various aspects of product innovation, including concepts, pricing strategies, and branding, thereby offering comprehensive insights to clients.

Leadership Team

Anouar El Haji, Founder & CEO: Anouar established Veylinx in 2015, leveraging his background in marketing and behavioral economics to revolutionize market research methodologies.

Marlies Kerklaan, COO: Marlies oversees the company's operations, ensuring efficient processes and strategic alignment across departments.

Adil Naimi, CTO: Adil leads the technological development of Veylinx's platform, focusing on innovation and scalability.

Mariana Monroy, VP of Insights: Mariana directs the insights team, delivering actionable consumer behavior analyses to clients.

Rainier van Rietschoten, Co-Founder: Rainier co-founded Veylinx, contributing to its strategic vision and growth initiatives.

Competitor Profile

Market Insights and Dynamics

The market research industry is experiencing significant growth, driven by the increasing need for data-driven decision-making in product development and marketing strategies. Companies are seeking more accurate and reliable methods to understand consumer behavior, leading to a demand for innovative solutions like those offered by Veylinx.

Competitor Analysis

Veylinx operates in a competitive landscape with several notable companies:

ALN Apartment Data: Provides multifamily apartment data services, focusing on real estate market research.

GMO Research: Offers an audience engagement platform, specializing in online research panels and data collection.

dataSpring: Maintains online research panels for market research, emphasizing data collection and analysis.

60 Decibels: An end-to-end impact measurement company, focusing on social impact assessments.

While these companies offer various market research services, Veylinx's unique auction-based methodology sets it apart by providing more accurate predictions of consumer behavior.

Strategic Collaborations and Partnerships

In February 2025, Veylinx announced a strategic partnership with EyeSee Research, a behavioral research specialist. This collaboration aims to combine Veylinx's transactional testing approach with EyeSee's expertise in behavioral research, enhancing the depth and accuracy of consumer insights provided to clients.

Operational Insights

Veylinx's strategic approach focuses on delivering unparalleled realism in market research through its auction-based platform. By measuring actual consumer behavior, the company provides clients with reliable data to inform product development and marketing strategies. This methodology offers a distinct competitive advantage over traditional survey-based research methods.

Strategic Opportunities and Future Directions

Looking ahead, Veylinx plans to expand its presence in the European and U.S. markets, leveraging its recent funding to enhance product development and client services. The company aims to continue innovating its platform to provide faster and more reliable behavioral insights, solidifying its position as a leader in the market research industry.