VFP Consulting Company Profile

Background

VFP Consulting, established in 2015, specializes in implementing business software within the Salesforce ecosystem. The company focuses on the suite of products offered by Certinia (formerly FinancialForce), aiming to help clients optimize their existing Salesforce platforms and adopt new best practices. VFP Consulting's mission is to create value for companies through recommendations, best practices, process improvement, and operational efficiency. Their vision is to assist companies in achieving the best return on investment from their platforms, and their passion lies in using technology and processes together to make a meaningful, fiscally measurable difference for their clients, enabling their companies to scale in line with their goals.

Key Strategic Focus

VFP Consulting's strategic focus centers on aligning people, processes, and product strategies to maximize clients' Opportunity to Renewal (O2R) solutions. They specialize in quote-to-cash management consulting, implementation, and advisory services, aiming to connect front-office customer experiences to back-office systems. The company emphasizes growth through a combination of culture and customer-focused execution, evident in being named an INC5000 company in 2022.

Financials and Funding

As of December 2024, VFP Consulting's annual revenue reached $3.8 million. The company has experienced significant growth, with employee count increasing by 9.09% last year. Specific details regarding funding history and notable investors are not publicly disclosed.

Technological Platform and Innovation

VFP Consulting distinguishes itself through its deep expertise in the Salesforce and Certinia ecosystems. The company leverages these platforms to implement solutions that enhance clients' operational efficiency and scalability. Their approach involves understanding clients' unique business needs and architecting tailored solutions that integrate seamlessly with existing systems. This methodology ensures that technology adoption is paced appropriately to support digital transformation initiatives.

Leadership Team

• Stephanie Taylor, Chief Executive Officer: With over 20 years of experience working with global Fortune 500 companies, Stephanie is a business process expert with recognized expertise in the Salesforce and Certinia ecosystems, focusing on quote-to-cash, ERP, CRM, and financial management.

• Doug Johnston, Chief Operating Officer: Doug has over 25 years of experience building scalable, high-capacity services teams in enterprise environments. At VFP, he focuses on operational excellence and fostering a high-performing team culture.

• Ty Alibhai, Managing Consultant: Ty brings over 20 years of business knowledge and consulting experience, with a focus on the Salesforce platform and solutions within its ecosystem. He has successfully implemented technology solutions for over 100 customers.

• Kristin Hubbard, Managing Consultant: A seasoned Salesforce and Certinia professional since 2011, Kristin specializes in financial management, particularly in billing, revenue, and accounting. She holds seven Salesforce and one Certinia certification.

• Greg Plaisance, Managing Consultant: With 15 years of experience in the financial services industry, Greg possesses a diverse skill set spanning retail banking, post-audit, and consulting. He holds three Salesforce and two Certinia certifications.

• Nick Anderson, Managing Consultant: Nick is a global Salesforce and Certinia consulting and implementation leader with over eight years of experience on the platform, specializing in quote-to-cash and professional services automation best practices.

• Raul Acosta, Sales Director: With over 15 years of experience in sales strategy, application sales, and relationship management, Raul excels at solving complex business challenges through data-driven insights and superior customer service.

Competitor Profile

Market Insights and Dynamics

The management consulting industry, particularly within the Salesforce ecosystem, is highly competitive and rapidly evolving. Companies are increasingly seeking specialized partners to implement and optimize their Salesforce platforms, driving demand for consulting services that offer deep platform expertise and customer-centric methodologies.

Competitor Analysis

VFP Consulting operates in a competitive landscape with several notable firms offering similar services:

• Coastal Cloud: Specializes in delivering solutions for sales, CPQ, billing, service, analytics, marketing, and communities within the Salesforce ecosystem.

• Salesforce Customer Success: Provides consulting services directly from Salesforce, focusing on financial management and Salesforce consulting services.

• SmartBug Media: A full-service digital agency offering services across marketing, sales, revenue operations, customer success, and e-commerce, with a focus on Salesforce consulting services.

• Accenture: A global consulting firm offering a wide range of services, including Salesforce consulting services.

• Access Global Group: A leading cloud consulting services firm and a Silver Consulting Partner of Salesforce.com, specializing in Salesforce consulting services.

These competitors vary in size, focus areas, and service offerings, contributing to a dynamic and competitive market environment.

Strategic Collaborations and Partnerships

VFP Consulting is a registered partner of both Salesforce and Certinia, underscoring its commitment to delivering specialized services within these ecosystems. The company has been recognized as a two-time Partner of the Year for Certinia and a three-time Inc. 5000 winner, reflecting its strong market position and collaborative approach.