Viable is a financial technology company founded in 2023, headquartered in London, United Kingdom. The company specializes in providing intelligent finance solutions tailored for direct-to-consumer (D2C), multi-channel, and wholesale commerce brands. Viable's mission is to enhance growth, profitability, and cash flow outcomes for consumer brands by offering comprehensive financial support through automation and artificial intelligence (AI). By streamlining financial performance, Viable enables businesses to focus on growth and operational efficiency without the need for extensive in-house finance departments.
Key Strategic Focus
Viable's strategic focus centers on delivering end-to-end financial support to consumer brands, particularly those in the e-commerce sector. The company's platform integrates AI-driven forecasting, scenario planning, and working capital optimization to improve cash flow and financial outcomes. By automating manual tasks and providing expert financial guidance, Viable empowers businesses to make informed investment decisions and achieve sustainable growth.
Financials and Funding
Since its inception, Viable has successfully secured funding to support its growth and development. In May 2024, the company raised £2.4 million in a seed funding round led by Episode 1 Ventures, with participation from Haatch, Portfolio Ventures, and angel investor Martin Brailsford. This funding is intended to further develop Viable's platform and expand its market reach.
Technological Platform and Innovation
Viable's platform leverages proprietary AI technologies to automate and optimize financial processes for consumer brands. Key features include AI-driven forecasting, which predicts financial outcomes and allows for mid-period adjustments, and scenario planning to help businesses prepare for various market conditions, product launches, and team expansions. Additionally, the platform offers working capital optimization to improve cash flow management. By integrating data from online stores with offline sales, inventory, marketing, and operations, Viable provides a unified view of a company's finances, enabling more informed decision-making.
Leadership Team
Viable's leadership team comprises experienced professionals dedicated to driving the company's mission:
- Franklyn Martin: Co-Founder & Chief Executive Officer
- Henry Young: Co-Founder, Chief People Officer & Chief Financial Officer
- Steven Haynes: Co-Founder
Their combined expertise in finance, technology, and business development positions Viable to effectively address the needs of consumer brands seeking intelligent financial solutions.
Competitor Profile
Viable operates in the competitive financial technology landscape, focusing on providing intelligent finance solutions to consumer brands. Key competitors include:
- Meliuz: An online platform offering discount coupons, catering to consumer brands seeking to enhance customer engagement through promotions.
- EQi: An online investment and share dealing platform, providing financial services to individual investors and businesses.
- PAYBACK: A multi-loyalty program and multichannel marketing platform, assisting brands in customer retention and engagement strategies.
- Orion Advisor Tech: A provider of financial advisor technology and investment solutions, offering tools for financial planning and management.
These competitors offer various financial and marketing solutions, highlighting the diverse options available to consumer brands in managing their financial and customer engagement strategies.
Strategic Collaborations and Partnerships
Viable has established strategic partnerships with investors such as Episode 1 Ventures, Haatch, Portfolio Ventures, and Martin Brailsford. These collaborations provide not only financial backing but also strategic guidance and industry connections, strengthening Viable's market position and innovation capacity.
Operational Insights
Viable differentiates itself through its comprehensive, AI-driven financial platform tailored specifically for consumer brands. By automating financial processes and providing expert guidance, Viable offers a cost-effective alternative to traditional in-house finance departments. This strategic approach positions the company to effectively compete in the fintech market by addressing the unique needs of its target clientele.
Strategic Opportunities and Future Directions
Looking ahead, Viable aims to expand its platform's capabilities and reach a broader range of consumer brands. The company plans to enhance its AI-driven tools and services, further automating financial processes and providing deeper insights to clients. By continuously innovating and adapting to market demands, Viable is well-positioned to support the evolving needs of consumer brands in managing their financial performance.
Contact Information
- Website: www.runviable.com
- Twitter: runviable
- LinkedIn: runviable
