Viant Technology Company Research Report
Company Overview
Name:
Viant Technology LLC
Mission:
To challenge and change the status quo in programmatic technology by empowering marketers to create, execute, and measure their advertising campaigns.
Founded:
1999
Founders:
- Tim Vanderhook, CEO & Co-Founder
- Chris Vanderhook, COO & Co-Founder
Key People:
- Tim Vanderhook, Chief Executive Officer
- Chris Vanderhook, Chief Operating Officer
- Larry Madden, Chief Financial Officer
- Fabrizio Blanco, Chief Technology Officer
- Dustin Kwan, Chief Product Officer
- Jon Schulz, Chief Marketing Officer
- Linh Chung, Chief Information Officer
- Ritesh Patel, Chief Legal Officer
Headquarters:
No information is available
Number of Employees:
No information is available
Revenue:
No information is available
Known For:
Viant is renowned for its people-based advertising technology and Demand Side Platform (DSP), which delivers comprehensive programmatic solutions.
Products
1. Demand Side Platform (DSP)
- Description: Viant’s leading omnichannel platform for executing and measuring programmatic advertising campaigns.
- Key Features:
- Omnichannel execution across CTV, DOOH, audio, mobile, desktop, in-game, and more.
- Integration with advanced machine learning for optimization.
- Robust cookieless reporting offerings including Conversion Lift and Multi-Touch Attribution.
2. Household ID™ Technology
- Description: A patented identity resolution technology for precise targeting at a household level.
- Key Features:
- Cross-device conversion tracking.
- Universal frequency management.
- Interoperability across cookieless channels like CTV.
3. Data Platform
- Description: Provides tools for data visualization, unification, segmentation, and reporting integrated with Viant's DSP.
- Key Features:
- Audience segmentation and insights.
- Automation and custom solution capabilities.
- Extensive data visualization options.
4. Advanced Reporting
- Description: Offers robust analytic tools for campaign planning and reporting.
- Key Features:
- Multi-Touch Attribution and Conversion Lift.
- Foot Traffic and Cross-Channel analytics.
- Custom reporting features.
5. Omnichannel Marketing
- Description: Solutions enabling seamless advertising across various digital formats and devices.
- Key Features:
- Capabilities across digital audio, in-game advertising, digital out-of-home, and CTV.
- Brand-safe and premium environments engagement.
- Integrated cross-device campaign management.
Recent Developments
Recent Developments:
- Viant and TransUnion Partnership: Announced to enhance Viant Household ID capabilities, enabling matching for 95% of US adult identities.
- Strategic Partnership with ANA: Collaborations with the Association of National Advertisers to further industry advancements.
- Certified Partner Program: Launched to drive data fidelity and transparency within its DSP through collaborations with premier companies.
New Products Launched:
- Adtricity Program: A sustainability initiative launched to reduce carbon footprint in digital advertising through renewable energy credits and carbon labeling.
New Features Added:
- Real-Time Bidding Enhancements: Improved cross-channel tools for better programmatic campaign performance and measurement.
- Integration with PurpleLab: Expanded healthcare data capabilities providing comprehensive medication consumption insights.
Partnerships:
- Disney Advertising Partnership: Expanded to include addressable and biddable inventory offerings, increasing capabilities in premium video and display markets.
Summary
Viant Technology continues to evolve the programmatic advertising landscape with innovations in identity resolution, omnichannel marketing, and sustainability through their Adtricity initiative. The company prioritizes strategic partnerships and technological advancements, reinforcing its role as a leader in digital advertising solutions.
