VC

Vibenomics, A Mood Media Company

www.vibenomics.com link_icon

Company Market Research Report: Vibenomics



Company Overview



Company Name


Vibenomics

Mission Statement


No information is available

Founding Details


  • Founded: April 2016 (originally named Fuzic)

  • Founders: No information is available


Key People


  • President: Brent Oakley

  • SVP of Retail Media & Partnerships: Paul Brenner

  • SVP of Finance & Operations: Jenny Quinnette

  • SVP of Product & Technology: Chris Keaney

  • Vice President of Advertising Sales: Steve Triplett


Headquarters


  • Location: 8700 North Street, Suite 200, Fishers, IN 46038


Number of Employees


No information is available

Revenue


No information is available

Company Recognition


  • Known For:

  • Leading in-store digital advertising provider

  • Powers in-store audio advertising and digital displays

  • Implementing technology to create an engaging shopping environment


Key Statistics


  • Monthly Unique Visitors: 170 million+

  • Monthly Visits: 1.2 billion+

  • Locations: 25,000+


Historical Milestones


  • April 2016: Founded as Fuzic

  • October 2017: Rebranded to Vibenomics

  • May 2020: Secured Kroger as a network partner

  • July 2023: Recognized by IAB in their Retail Media Buyers’ Guide

  • March 2023: Acquired by Mood Media


Products



Audio In-Store Advertising


  • Description: Digital audio advertising played inside retail locations

  • Key Features:

  • Advanced audience targeting by day-part, Zip+4, select banners, and more

  • Programmatic advertising capability

  • Seamless transition between digital and physical advertising experiences

  • Creative content tailored to retail environments provided by Vibenomics Creative Studios


Digital Displays


  • Description: Digital screens inside retail stores displaying dynamic content

  • Key Features:

  • Engages customers with interactive content

  • Provides real-time updates on events and special promotions

  • Interactive touchscreen displays allow product browsing and purchasing directly from the display


Retail Media Networks & Platforms


  • Description: Solutions designed to monetize the retail media space

  • Key Features:

  • Leveraging first-party data for personalized ad experiences

  • Automated inventory access and real-time data for omnichannel measurement

  • API integration for streamlined ad-buying processes


Vibenomics Creative Studios


  • Description: Premium content creation and consulting for in-store advertising

  • Key Features:

  • No-cost content creation and consulting

  • Impactful audio advertising designed to influence purchase decisions

  • Campaigns developed with brand safety and target audience in mind


Recent Developments



Key Appointments


  • February 2024: Steve Triplett appointed as VP of Advertising Sales

  • Background: Previous roles at Beasley Media Group, Triad Retail Media, and Contact Media


Partnerships


  • February 2024: Partnership with Microsoft Advertising

  • Objective: To provide a unified solution for digital and in-store media, incorporating robust measurement and attribution capabilities.


  • Partnered with Yahoo DSP: Expanding programmatic retail media offerings in-store.


  • Teamed Up with Lowe’s Media Network: Enhancing omnichannel advertising capabilities.


Industry Recognition


  • IAB Inclusion: The Interactive Advertising Bureau included in-store digital advertising in their 2023 Retail Media Buyer’s Guide, underscoring the relevance and impact of Vibenomics' offerings.


Key Product Launches and Innovations


  • 2022: Introduction of Programmatic AOOH (Audio-Out-Of-Home) advertising

  • Partnerships: Integration with The Trade Desk, making advertising inventory available on a large demand-side platform.


  • Closed-loop Reporting and Measurement: In collaboration with Microsoft, Vibenomics analyzed omnichannel campaigns showing a significant increase in share of category when combining in-store and digital tactics.


Impactful Campaigns


  • April 2024: Vibenomics conducted a comprehensive survey via Suzy Market Research, demonstrating high effectiveness of in-store digital advertising in influencing consumer behavior.


Significant Collaborations


  • With brands and retailers: Over 200 brands leveraging Vibenomics for retail media solutions including Purina, Twisted Tea, Mentos Gum, Kellogg's Rice Krispies, Energizer Max, and Kraft Mac & Cheese.

  • Increased reach and consumer engagement: Enhanced visibility and interactivity in thousands of retail locations nationwide.


New Features


  • API Integration for Retail Media Platforms: Facilitates automated inventory access and omnichannel measurement.


Industry Events and Thought Leadership


  • Published White Papers and Insights: Various blog posts and research reports on the effectiveness of in-store advertising and strategies for optimizing retail media.


Future Directions


  • Continued Expansion: Plans to scale network reach and enhance technology integration to better serve clients across retail verticals.


For more detailed insights, visit [Vibenomics](https://vibenomics.com) and subscribe to "The Monthly Vibe" for the latest trends, industry news, and innovative strategies.