Company Research Report: Vibes, LLC

Company Overview

• Name: Vibes, LLC

• Mission: Vibes aims to be the world’s most trusted mobile engagement platform that intelligently creates personal and revenue-driving engagement between consumers and the brands they love.

• Founded: Co-founded by Jack Philbin and Alex Campbell over 25 years ago.

• Key People:

• Jack Philbin - Co-Founder & CEO

• Alex Campbell - Co-Founder & CIO

• Shaunagh Vollmer - Chief People Officer

• Charley Cassell - Chief Financial Officer

• Brian Garofola - Chief Technology Officer

• Headquarters: Downtown Chicago, Illinois, USA

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Vibes is recognized as the most trusted and last independent Tier 1 messaging aggregator in North America, offering direct connections to every US carrier.

Products

Vibes Platform

• High-Level Description: An integrated mobile engagement platform combining SMS, MMS, RCS, Mobile Wallet, and push notifications, aimed at fostering customer engagement and maximizing revenue.

• Key Features:

• Extensive messaging services including SMS, MMS, RCS.

• Integration with Mobile Wallets for uniting digital offers.

• Tools for personalizing customer interactions without the need for app downloads.

Vibes Connect

• High-Level Description: This is Vibes' status as the sole independent Tier 1 messaging aggregator in North America, directly linked to every US carrier.

• Key Features:

• Direct carrier connections ensuring reliable message delivery.

• Comprehensive support for clients with customized mobile marketing programs.

Recent Developments

• New Products Launched: RCS Business Messaging - Vibes is actively facilitating brand verification and access to RCS.

• New Features Added:

• Launch of a standalone Tier 1 API to enhance RCS Business Messaging capabilities.

• Integration with Microsoft Dynamics 365 Customer Insights for enhanced direct carrier connectivity.

• Recent Partnerships:

• Joined Adobe Exchange Partner Program as a Platinum Partner.

• Partnered with KBP Brands to implement SMS and Mobile Wallet programs in 847 KFC locations.

Customer Testimonials

• KBP Brands: Praised the company's SMS and Mobile Wallet program for strong consumer engagement and regional relevance.

• Hibbett | CityGear: Extolled Vibes for providing next-level technology that enhances customer experience and elevates the brand.

• Chipotle: Highlighted Vibes' flexibility and effectiveness in delivering unique offers and loyalty cards at scale.

Performance Metrics

• ROI: Average 90x ROI reported by Vibes SMS customers.

• Opt-Out Rate: Less than 1% campaign opt-out rate.

• Subscriber Churn: 25% lower SMS subscriber churn compared to competitive platforms.

• Audience Retention: Vibes customers see a 97%+ mobile audience retention.

Final Notes

Vibes continues to solidify its presence in the mobile engagement sector by offering a robust platform combining various messaging services and direct carrier connections. With a focus on personalization and high-performance for enterprise brands, Vibes' developments and partnerships suggest ongoing innovation and expansion in mobile marketing strategies.