Vibrant IP Company Profile

Background

Overview

Vibrant IP is a full-service patent brokerage firm specializing in the healthcare, medical, pharmaceutical, biotechnology, and life sciences industries. Founded in 2017 and headquartered in Salt Lake City, Utah, the company focuses on monetizing intellectual property assets by connecting innovators with potential buyers and licensees.

Mission and Vision

Vibrant IP's mission is to "enliven patent monetization" by discovering and sharing untapped patent value. The firm aims to improve healthcare and save lives while promoting the progress of science and useful arts. Its vision is to serve legitimate discoveries that benefit the economy, promote trade and fair competition, and maintain or increase consumer options for new products and services at fair prices.

Primary Area of Focus

The company's primary focus is on the intersection of healthcare and non-healthcare markets, where their technologies converge. This includes sectors such as telecommunications, remote patient monitoring, electronic medical records (EMR/EHR), telemedicine, big data and AI, patient privacy and security, medical devices, implants, instruments, hardware, software, medical imaging, lab equipment, dental implants, biologics, tissue grafts, consumer products, imaging, medical records management, blockbuster and orphan drugs, rare diseases, digital health, patient drug compliance, medication adherence, human disease, patient-specific medicine, DNA and genetic sequencing, and clinical and lab equipment and processes.

Industry Significance

Vibrant IP plays a crucial role in the intellectual property (IP) ecosystem by facilitating the monetization of patents, thereby enabling innovators to realize the value of their inventions. By connecting patent holders with potential buyers and licensees, the firm contributes to the advancement of medical technologies and the broader healthcare industry.

Key Strategic Focus

Core Objectives

Patent Monetization: Assist innovators in selling and licensing their patents to industry leaders and other market participants.

Strategic Consulting: Provide guidance on optimizing portfolio value through targeted invention, market data, and legacy product sales.

Patent Valuation: Assess the worth of patent portfolios to inform strategic decision-making and negotiation processes.

Specific Areas of Specialization

IP Mining: Identify overlooked or under-monetized assets through patent portfolio searching and analysis.

Technology Marketing: Convey compelling value propositions to a network of key industry constituents at optimal market timing.

Patent Transaction Support: Facilitate the sale and licensing of patent portfolios with proven transaction processes and standard terms.

Key Technologies Utilized

Vibrant IP employs a proprietary list of 153 distinct criteria to evaluate patents, ensuring a comprehensive assessment of their value and market potential.

Primary Markets Targeted

The firm primarily targets the healthcare, medical, pharmaceutical, biotechnology, and life sciences industries, focusing on sectors where technology and healthcare intersect.

Financials and Funding

Funding History

Specific details regarding Vibrant IP's funding history, including total funds raised and recent funding rounds, are not publicly disclosed. The company operates as a privately held entity, and financial information is limited.

Notable Investors

Information about notable investors in Vibrant IP is not publicly available.

Utilization of Capital

While specific details on the utilization of capital are not disclosed, Vibrant IP invests in resources necessary to market and transact valuable technologies, including pre-engagement efforts, assembling data rooms, creating content, preparing outreach lists and strategies, and obtaining necessary approvals.

Pipeline Development

As a patent brokerage firm, Vibrant IP does not develop its own products or clinical trials. Instead, it focuses on facilitating the monetization of existing patents and technologies within its portfolio.

Technological Platform and Innovation

Proprietary Technologies

Vibrant IP utilizes a proprietary list of 153 distinct criteria to evaluate patents, ensuring a comprehensive assessment of their value and market potential.

Significant Scientific Methods

The firm employs a proprietary list of 153 distinct criteria to evaluate patents, ensuring a comprehensive assessment of their value and market potential.

Leadership Team

Peter Johnson – Founder and CEO

Peter Johnson founded Vibrant IP in 2017 to provide world-class intellectual property marketing, consulting, and transactional services to leading innovators. He has been recognized multiple times as an IAM 300 World’s Leading IP Strategist and is a Certified Licensing Professional. Peter has served as a patent attorney in multiple states and has extensive experience as an executive patent broker.

Bergen Buhman – Vice President and General Manager

Bergen Buhman serves as the Vice President and General Manager of Vibrant IP, overseeing the firm's operations and strategic initiatives.

Jason Rogers – Portfolio Executive

Jason Rogers is a medical patent broker with experience in the pharmaceutical and medical device industries. He is skilled in business development within the medical, pharmaceutical, and hospital sectors.

Andrea Saylon – Marketing Associate

Andrea Saylon is a marketing professional with experience in project management, client communication, and content creation. She is proficient in organizing materials, managing schedules, and engaging with leads.

Competitor Profile

Market Insights and Dynamics

The patent brokerage industry is characterized by a growing need for efficient monetization of intellectual property assets. As companies and individual inventors seek to capitalize on their innovations, firms like Vibrant IP play a crucial role in connecting them with potential buyers and licensees. The market is competitive, with several firms offering similar services.

Competitor Analysis

While specific competitors are not detailed in the available information, the patent brokerage industry includes various firms that assist in the monetization of intellectual property assets. These competitors offer services such as patent valuation, licensing, and strategic consulting.

Strategic Collaborations and Partnerships

Vibrant IP collaborates with legal counsel, industry experts, affiliates, and advisors to evaluate patents against its proprietary criteria, ensuring a comprehensive assessment of their value and market potential.

Operational Insights

Vibrant IP differentiates itself by focusing on the intersection of healthcare and non-healthcare markets, where technologies converge. This strategic focus allows the firm to leverage its expertise in both sectors, providing unique value to clients seeking to monetize their intellectual property assets.

Strategic Opportunities and Future Directions

Vibrant IP continues to expand its team and portfolio, aiming to increase deal frequency on favorable terms and provide quality services through a simple and direct approach. The firm's strategic roadmap includes enhancing its influence in the medical and healthcare sectors and exploring opportunities in other major markets outside of healthcare.