Vida Bank Company Profile

Background

Overview

Vida Bank, established in 2016, is a UK-based specialist mortgage bank dedicated to assisting individuals in securing homeownership. Operating under the brands Vida Homeloans and Vida Savings, the bank offers tailored mortgage solutions and competitive savings accounts. Collaborating with over 15,000 mortgage intermediaries, Vida Bank focuses on serving customers who may not meet the underwriting criteria of mainstream lenders.

Mission and Vision

Vida Bank's core purpose is to help more people find a place to call home. The bank is committed to making homeownership accessible for underserved borrowers and supporting landlords in providing high-quality accommodations. In partnership with the charity Crisis, Vida Bank is dedicated to addressing homelessness and making a meaningful impact on the communities it serves.

Key Strategic Focus

Core Objectives

Specialist Mortgage Solutions: Providing residential and buy-to-let mortgages tailored for customers underserved by mainstream lenders.

Competitive Savings Products: Offering a range of savings accounts with fair and transparent interest rates.

Areas of Specialization

Underserved Borrowers: Focusing on individuals who do not meet traditional underwriting criteria.

Landlord Support: Assisting landlords in offering quality housing options.

Primary Markets

United Kingdom: Serving customers across the UK through a network of mortgage intermediaries.

Financials and Funding

Funding History

Vida Bank's mortgage portfolio is funded through a combination of securitizations, warehouse funding facilities, and equity from its main shareholder, Pine Brook. Since 2017, the Tower Bridge Funding platform has issued thirteen Residential Mortgage-Backed Securities (RMBS) transactions, raising over £4 billion.

Financial Performance

Loans to Customers: £3.8 billion

Live Mortgage Accounts: Approximately 9,400

Total Assets: £2.08 billion

Net Assets: £165.08 million

Turnover: £121.72 million

Employees: 182

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not publicly disclosed, Vida Bank emphasizes integrating Environmental, Social, and Governance (ESG) principles into its operations, aiming to drive lasting positive impact and build a responsible business.

Scientific Methodologies

The bank employs robust governance and risk frameworks to ensure ethical decision-making and alignment with its purpose and values.

Leadership Team

Anthony Mooney: Chief Executive Officer

John Rowan: Chief Financial Officer

Tommy Wight: Chief Operating Officer

Amanda Robinson: Chief Legal & Culture Officer

Fraser McNeil: Chief Risk Officer

Leadership Changes

As of April 30, 2025, Dr. Peter Richard Williams resigned from his position as a director.

Competitor Profile

Market Insights and Dynamics

The UK mortgage market is competitive, with numerous lenders offering a variety of products. Specialist lenders like Vida Bank cater to segments underserved by mainstream banks, such as self-employed individuals or those with complex income structures.

Competitor Analysis

While specific competitors are not detailed in the provided information, Vida Bank's focus on underserved borrowers and its partnership-driven approach distinguish it in the market.

Strategic Collaborations and Partnerships

Vida Bank collaborates with over 15,000 mortgage intermediaries to extend its reach and provide tailored mortgage solutions. Additionally, the bank partners with the charity Crisis to address homelessness, reflecting its commitment to social responsibility.

Operational Insights

Strategic Considerations

Vida Bank's emphasis on ESG principles, robust governance, and a culture of care positions it as a responsible and customer-centric lender. Its focus on underserved market segments provides a competitive edge in the specialist mortgage sector.