VideoAmp Company Market Research Report
Company Overview
- Name: VideoAmp, Inc.
- Mission: VideoAmp is committed to transforming media by ensuring precise measurement and optimization of linear TV, streaming, and digital media. By doing so, they aim to redefine advertising metrics so everyone in the ecosystem benefits.
- Founded By: No information is available.
- Key People:
- Peter Liguori - Executive Chairman
- Tony Fagan - President, Technology & Strategy
- Josh Hudgins - Chief Product Officer
- Peter Bradbury - Chief Commercial & Growth Officer
- Jenny Wall - Chief Marketing Officer
- Paul Ross - Chief Financial Officer
- Ross McCray - Active Founder, Board Member & Shareholder
- Sharon Lee - Executive Vice President, General Counsel
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: VideoAmp is known for its innovative measurement solutions that seamlessly integrate and optimize cross-platform media strategies, ensuring cross-channel marketing effectiveness.
Products
Overview:
VideoAmp offers technological solutions focused on media measurement and planning which are designed to enhance advertising efficiencies.
1. Planning & Optimization
- Description: Provides tools to craft efficient media plans, allowing agencies and brands to engage target audiences at optimal frequencies.
- Key Features:
- Efficient media plan crafting
- Target audience engagement optimization
- Cross-screen measurement capabilities
2. Measurement & Currency
- Description: Evaluates media performance across platforms to ensure advertising efforts reach intended audiences and maximize ROI.
- Key Features:
- Cross-platform media performance evaluation
- Audience-based outcome analysis
- Advanced audience measurement
3. VALID™ Solutions
- Description: A big data technology that powers VideoAmp’s measurement and planning tools, offering comprehensive data access and insights.
- Key Features:
- Advanced audience insights
- Cross-media data integration
- Real-time business needs adaptation
Recent Developments
- New Products and Features:
- Launch of advanced outcome measurement capabilities (September 2024).
- The introduction of a full suite of audience, planning, and measurement APIs (October 2024).
- The development of a strategic collaboration with Snap Inc. (July 2024).
- Partnerships:
- Renewed a measurement and currency partnership with Paramount Global (January 2025).
- Strategic data partnership with Yahoo, expanding Yahoo’s advertising reach (June 2024).
- Industry Impact:
- Pioneering mass adoption of advanced currencies, closing 2024 with $3 billion in currency transactions (December 2024).
- VideoAmp’s systems have been crucial for several major brands, including IPG Mediabrands and Warner Bros Discovery.
- Leadership Changes:
- Continual expansion of leadership team with new executive appointments as of June 2024.
Testimonials
- Brad Stockton, Dentsu: Praised VideoAmp's innovation speed and data integration capabilities.
- Maggie Zhang, NBCUniversal: Commended VideoAmp as a key measurement partner for data interoperability advancements.
- Maureen Bosetti, IPG Mediabrands: Highlighted CPM efficiencies up to 30% due to VideoAmp’s advanced audiences.
Notable Case Studies
- PepsiCo Beverages North America: Achieved 20% impact in reach and a 10% decrease in CPMs through advanced media strategies with VideoAmp.
- Duracell: Significant advertising efficiencies achieved across platforms.
- Long John Silver’s: Improved CPSV efficiency by 10%, reaching local CTV audiences effectively.
This report synthesizes all currently available data to provide a comprehensive overview of VideoAmp Inc., its products, strategic developments, and market impact.
