Vidible Company Profile

Background

Vidible, founded in 2012, was a pioneering video content exchange platform that facilitated the management and monetization of video content across various devices. The company's mission was to create an open marketplace for video, providing transparency and control to both content creators and publishers. Vidible played a significant role in the digital media industry by enabling efficient video syndication and addressing challenges related to content distribution and monetization.

Key Strategic Focus

Vidible's strategic focus centered on:

Video Content Exchange: Developing a platform that connected buyers and sellers of digital media, allowing for seamless video content management and monetization.

Transparency and Control: Offering clients full transparency and a robust set of tools to manage and monetize their content effectively.

Fraud Prevention: Implementing solutions like Flashlight to combat fraudulent activities in video syndication, ensuring quality and trust in the ecosystem.

Financials and Funding

Vidible's funding history includes:

Seed Round (May 2013): Raised $1.12 million.

Series A (December 2013): Secured $3.35 million, led by Greycroft Partners with participation from IDG Ventures.

Acquisition (December 2014): Acquired by AOL for approximately $50 million.

Technological Platform and Innovation

Vidible's technological innovations included:

Video Exchange Platform (VXP): A proprietary platform that enabled clients to manage, distribute, and monetize video content efficiently.

Flashlight: A solution developed in partnership with Integral Ad Science to detect and combat fraudulent video views, enhancing the integrity of video syndication.

Leadership Team

Key executives at Vidible included:

Michael Hyman: Co-founder and CEO, with a background in video advertising technology.

Tim Mahlman: Co-founder and President, experienced in ad tech with previous roles at Turn and BlueLithium.

Competitor Profile

Market Insights and Dynamics

The video syndication market experienced significant growth during Vidible's operation, driven by increasing demand for video content and the need for efficient distribution channels.

Competitor Analysis

Vidible's competitors included:

TwentyThree: A video marketing platform based in Copenhagen, Denmark.

Pixability: A video advertising platform headquartered in Boston, MA.

Iris.TV: A video personalization and programming platform located in Los Angeles, CA.

Vidyard: A video platform for business based in Kitchener, Canada.

Strategic Collaborations and Partnerships

Vidible's strategic initiatives included:

Partnership with Integral Ad Science: Collaborated to develop Flashlight, enhancing fraud detection capabilities in video syndication.

Operational Insights

Vidible's operational strategies encompassed:

Content Exchange: Facilitating a marketplace for video content, enabling publishers to access a diverse range of videos and content creators to expand their reach.

Fraud Prevention: Implementing tools like Flashlight to ensure the quality and authenticity of video views, maintaining trust among stakeholders.

Strategic Opportunities and Future Directions

Following its acquisition by AOL in December 2014, Vidible's technology and platform were integrated into AOL's video offerings, contributing to the expansion and enhancement of AOL's video content and advertising capabilities.