Vidsy Company Research Report

Company Overview

Name

Vidsy

Mission

Vidsy aims to help global brands achieve business goals through effective video ads, created efficiently and consistently for digital platforms.

Founding

Year Founded: 2015

Founders: No information is available

Key People

Chief Product & Technology Officer: Greg Urquhart

Engineering Leader: Sami Tuohino

VP, Creative Strategy & Advocacy: Jennifer Fink

CEO: Gerard Keeley

Headquarters

London, England

Number of Employees

51-200 employees

Revenue

No information is available

Industry Recognition:

Vidsy is known for its end-to-end solutions for video ad creation, harnessing technology, a global creator community, and unique creative strategies.

Products

Vidsy Solutions

High-Level Description

Vidsy offers an integrated solution combining a tech platform, creator network, and expertise, allowing for efficient and scalable video ad production across various digital platforms.

Key Products and Features

Social Video Ads

Platforms: TikTok, Reels, & Shorts

Description: Create social video ads to drive media performance.

E-Commerce Video Ads

Description: Drive sales with video ads across retail media and e-commerce platforms.

Connected TV Ads

Description: Build awareness and reach new customers across connected TV.

Key Features

Platform & AI:

Efficiency: Harness marketing automation, technology, and AI-powered workflows.

Productivity: Reduce time and resources to create video ads by up to 75%.

Scalability: One consistent video production solution across entire organizations.

Creator Network:

Talent: Access a global network of vetted creators.

Creativity: Drive performance with fresh and diverse creative perspectives.

Expertise:

Creative Excellence: Powered by human creativity, technology, and AI.

Market Leadership: Leverage new opportunities, evolving platforms, and video tech innovations.

Performance: Increase media ROI, drive sales uplift and growth.

Premium Video Ads:

Remix: Use existing brand assets to create new video ads without the need for new footage.

CGC (Creator Generated Content): Enhance UGC by adding brand safety, compliance, and consistency.

Recent Developments

New Products and Features

Meta Festival Insights: Shared latest insights on creating Reels at Meta Festival.

TikTok Creative Partner: Vidsy has been highlighted as a TikTok Creative Partner, helping businesses create TikTok-first campaigns.

Partnerships

Meta, Google, YouTube, Snapchat, Pinterest, Twitter, TikTok, and Quibi: Global creative partner relationships with several leading digital platforms.

Strategic Moves

US Expansion: Opening job positions in New York and Toronto, indicating expansion in North America.

Contact

Contact Information

London Office: 14 Gowers Walk, London, England, GB

New York Office: 79 Madison Ave, 2nd Floor, Unit 230, New York, New York 10016, US

Note: This report includes only the information available from the provided data. The fields missing information are explicitly stated as "No information is available."