Vidyard: Company Research Report



Company Overview



  • Name: Vidyard

  • Mission: To empower go-to-market teams to deliver exceptional buyer experiences through the strategic use of video and AI.

  • Founded: 2010

  • Founders: Michael Litt and Devon Galloway

  • Key People:

  • Michael Litt, Co-Founder

  • Devon Galloway, Co-Founder

  • Jonathan Lister, Chief Operating Officer

  • Headquarters: Kitchener, Ontario, Canada

  • Number of Employees: Over 300

  • Revenue: No information is available

  • Industry Recognition: Vidyard is known for its comprehensive video messaging and asynchronous communications platform which supports millions of sales professionals and go-to-market teams in connecting with more prospects and generating more revenue.


Products



Vidyard Video Messages


  • Description: Allows users to create and share personalized videos to connect with prospects and customers.

  • Key Features:

  • Record videos up to an hour long.

  • AI Script Generator for crafting personalized scripts.

  • Screen recording up to 1080p.

  • Video playlists, email integration, customizable landing pages, view notifications, and real-time viewer insights.


AI Avatars


  • Description: Hyper-realistic AI avatars that scale personalized video messages using a written script.

  • Key Features:

  • High-quality video generation at scale.

  • Custom and stock AI avatars.

  • Multi-language support (25+ languages).

  • Integration with video messaging platforms.


Vidyard Hosting


  • Description: A centralized platform for uploading, managing, and tracking business videos.

  • Key Features:

  • Ad-free hosting.

  • Customizable player and video actions.

  • Detailed video analytics and CRM integration.

  • SEO and automatic transcriptions.


Vidyard Prospector


  • Description: AI-powered prospecting tool for automating outbound sales activities.

  • Key Features:

  • AI-powered lead discovery and email generation.

  • Automated follow-ups and customizable email schedules.

  • Integration with calendar tools and CRM systems.


Vidyard Hubs


  • Description: A platform to create curated video channels.

  • Key Features:

  • Customizable design and layout.

  • Security settings such as password protection and SSO.

  • Analytics integration with marketing platforms.


Recent Developments



New Products and Features


  • AI Avatars: Launched to enable high-quality, scalable personalized video messaging.

  • AI Script Generator: Helps in crafting personalized video scripts quickly.

  • Vidyard Prospector: New AI-powered sales assistant for automating lead research and outreach.

  • Digital Sales Rooms: New feature to improve seller/buyer relationships.


Partnerships


  • Pipedrive and Salesloft: Integrations to leverage video engagement insights.

  • Gong: Partnership to use video engagement insights for closing more deals.


Awards and Recognitions


  • TrustRadius Tech Cares Award (2020)

  • Telly Award for Top B2B Campaign of the Year (2020)


Community and Social Impact


  • Volunteerism and Product Donations: Vidyard prioritized community initiatives, providing over 2,000 volunteer hours and supporting local charities.


Employee Growth


  • Expansion: From a team of 2 to over 300 employees since its inception.

  • Work Environment: Emphasis on flexible working conditions with benefits including RRSP matching, health subsidies, and stock ownership plans.


Employee and Workplace Accolades


  • Jobgether: Recognized as one of the Top 100 Most Flexible Employers (2024).

  • Canada’s Top Employers: Featured in multiple categories for being a top employer in Canada (2021).

  • TrustRadius: Tech Cares Awards (2020).


Conclusion



Vidyard stands as a leading video messaging and sales engagement platform that harnesses the power of AI to enhance sales, marketing, and internal communications. The company continues to innovate with new product developments and strategic partnerships, driving growth and maintaining its strong market presence. Vidyard's commitment to community and employee well-being is also evident through its comprehensive benefits and community participation programs.