VIEVE Company Research Report
Company Overview
- Name: VIEVE
- Mission: To empower individuals to define beauty on their terms with a range of exceptional products that make them feel great every day.
- Founder: Jamie Genevieve, a professional makeup artist.
- Key People: Jamie Genevieve
- Headquarters: No information is available.
- Number of Employees: No information is available.
- Revenue: No information is available.
- Company Description: VIEVE is known for its community-driven approach and its range of beauty products that amplify confidence and are designed to transform the way individuals feel. The company was founded from Jamie Genevieve’s passion for makeup and her experience in sharing and teaching online.
Products
VIEVE offers a variety of beauty products under different categories:
Face Products
- Primer: Enhances the texture of the skin and ensures long-lasting makeup.
- Foundation: Available in medium-to-buildable coverage with second-skin finish shades.
- Concealer: Provides coverage for imperfections and is crafted for a radiant finish.
- Powder, Bronzer, Blush, Highlighter, Setting Spray: These are designed to add dimension, warmth, and a radiant finish to the face.
Eye Products
- Mascara, Eyeshadow, Eyeliner, Lashes: Aimed at adding depth, color, and volume to the eyes.
- Eye Brushes & Tools: Essential for precise application.
Lip Products
- Lip Liner, Lipstick, Lip Gloss: Include a variety of shades designed for long-lasting wear and comfort.
- Key Product - Hickie Satin Slip Lipstick: Features a seductive brick red hue and a sensorial satin finish.
Bathleisure™ Collection
- Products: Candle, bath & shower gel, bath & body oil, bath salts, and VIEVE robe.
- Purpose: Provides a relaxing and luxurious bath experience.
Clothing and Accessories (VIEVE THE LABEL)
- Products: Tote bag, T-shirts, VIEVE robe, sweatshirts, and accessories.
- Description: Offers comfort and style for casual and relaxed settings.
Recent Developments
- New Products Launched:
- Skin Nova Complexion Balm: With a medium-to-buildable coverage and available in flexible second-skin finish shades.
- Sunset Blush Balm: Available in shades such as Strawb, designed for a vibrant and youthful glow.
- Innovative Product Features:
- Gilt Soul Shadows: Introduced with gilded golds and modern matte mauves to add dimension to the eyes.
- Satin Slip Lipstick in Hickie: Known for its brick red hue and sensorial satin finish.
- Partnerships and Other Developments:
- VIEVE Society Loyalty Program: Customers can earn points with every purchase, leading to exclusive offers and limited-edition products. This initiative emphasizes building community engagement and customer loyalty.
This report provides insights into VIEVE's mission-driven strategy, product offerings, and recent developments within the community-engaged beauty industry.
