ViewMarket, Inc. Company Profile

Background

Overview

ViewMarket, Inc. is a Dallas-based company specializing in providing innovative marketing solutions for businesses of all sizes. With a focus on digital marketing strategies and data analytics, ViewMarket, Inc. helps clients enhance their online presence and effectively reach their target audience.

Mission and Vision

ViewMarket's mission is to empower businesses by delivering cutting-edge marketing solutions that drive growth and engagement. The company envisions becoming a leading provider of digital marketing services, leveraging data-driven strategies to deliver measurable results for clients.

Primary Area of Focus

The company's primary focus is on digital marketing, offering services that include data analytics, online advertising, and strategic marketing consulting. By utilizing advanced technologies and methodologies, ViewMarket aims to optimize marketing efforts and maximize return on investment for its clients.

Industry Significance

In the rapidly evolving digital landscape, ViewMarket plays a crucial role in helping businesses navigate the complexities of online marketing. By providing tailored solutions, the company contributes to the growth and success of its clients in a competitive market.

Key Strategic Focus

Core Objectives

ViewMarket aims to deliver innovative marketing solutions that drive business growth, enhance brand visibility, and improve customer engagement. The company focuses on leveraging data analytics to inform decision-making and optimize marketing strategies.

Specific Areas of Specialization

The company specializes in digital marketing strategies, including:

Data Analytics: Utilizing data to inform marketing decisions and measure campaign effectiveness.

Online Advertising: Developing and managing targeted advertising campaigns across various digital platforms.

Strategic Consulting: Providing expert advice to help businesses develop and implement effective marketing strategies.

Key Technologies Utilized

ViewMarket employs a range of technologies to deliver its services, including:

Data Analytics Tools: Software platforms that analyze consumer behavior and campaign performance.

Advertising Platforms: Tools for creating and managing online advertising campaigns.

Customer Relationship Management (CRM) Systems: Technologies that help manage interactions with current and potential customers.

Primary Markets or Conditions Targeted

ViewMarket serves a diverse clientele, including small to medium-sized enterprises (SMEs) and large corporations across various industries. The company focuses on businesses seeking to enhance their digital marketing efforts and achieve measurable results.

Financials and Funding

Funding History

ViewMarket has raised approximately $1 million in seed capital from prominent investors, including 500 Startups and Silicon Valley Growth Syndicate. The last valuation was $7.5 million pre-money.

Recent Funding Rounds

The company plans to raise a $2 million Series A round to expand its digital footprint into New York, Los Angeles, Chicago, San Francisco, and Atlanta.

Notable Investors

Investors include 500 Startups and Silicon Valley Growth Syndicate.

Intended Utilization of Capital

The funds are intended to support the expansion of ViewMarket's digital presence into new markets and to enhance its marketing capabilities.

Pipeline Development

As a marketing solutions provider, ViewMarket's pipeline development focuses on:

Service Expansion: Introducing new marketing services to meet evolving client needs.

Technology Integration: Incorporating advanced technologies to improve service delivery and client outcomes.

Market Penetration: Establishing a presence in additional geographic markets to broaden the client base.

Technological Platform and Innovation

Proprietary Technologies

ViewMarket utilizes proprietary data analytics platforms to provide insights into consumer behavior and campaign performance.

Significant Scientific Methods

The company employs advanced data analysis techniques, including machine learning algorithms, to optimize marketing strategies and predict consumer behavior.

Leadership Team

Robert M. Bennett

Position: Co-Founder and CEO of ViewMarket.

Professional Background: Robert Bennett has a background in technology services and consumer services.

Alexander Muse

Position: Co-Founder and Director of ViewMarket.

Professional Background: Alexander Muse is an American internet entrepreneur who has founded several internet companies, including ViewMarket. He has a background in internet entrepreneurship and has been active in the industry since 1995.

Competitor Profile

Market Insights and Dynamics

The digital marketing industry is characterized by rapid technological advancements and evolving consumer behaviors. Businesses are increasingly investing in data-driven marketing strategies to stay competitive.

Competitor Analysis

ViewMarket operates in a competitive landscape with several key players offering similar services. The company differentiates itself through its focus on data analytics and personalized marketing solutions.

Strategic Collaborations and Partnerships

ViewMarket has established partnerships with various technology providers to enhance its service offerings and deliver comprehensive marketing solutions to clients.