viewport

Background

Viewport is a digital publishing company specializing in delivering activated, portable audiences across multiple media channels at scale. The company's mission is to provide transparent, targeted, and relevant advertising solutions that align with consumer interests, ensuring brand safety and trust. Viewport's branded content experiences engage millions of daily users, offering repeatable value and fostering strong relationships, as evidenced by a Net Promoter Score (NPS) nearly 1.5 times the media industry average.

Key Strategic Focus

Viewport's strategic focus centers on leveraging its email-first digital publishing platform to activate and address permission-based audiences with persistent identity across email, web, and social media channels. The company utilizes proprietary technologies to offer targeting and distribution solutions, enabling partners to engage intenders effectively and drive conversions. Viewport's core competencies include:

• Targeted Direct-Sold Ad Inventory in Email: Providing partners with access to engaged audiences through direct email campaigns.

• Sponsored Content Across Channels: Delivering branded content experiences on email, web, and social platforms to enhance brand visibility and engagement.

• Custom Targeting Using First-Party Data: Utilizing deep consumer interest and intent data to create custom targeting strategies that outperform competitors.

• Custom Look-Alike Models Using Patented Technology: Developing sophisticated models to identify and engage potential customers who resemble existing high-value audiences.

Financials and Funding

Specific financial details and funding history for Viewport are not publicly disclosed. The company appears to operate as a privately held entity, focusing on reinvesting revenues into technological advancements and audience expansion initiatives.

Pipeline Development

Viewport's development pipeline includes enhancing its proprietary technologies to improve audience activation and engagement. The company is committed to expanding its reach within its established verticals—Education, Humor, and Food & Cooking—by introducing new branded offerings and content experiences. Anticipated milestones involve launching additional media properties and refining targeting capabilities to better serve partners' campaign objectives.

Technological Platform and Innovation

Viewport distinguishes itself through its proprietary technological platforms and innovative methodologies:

• Proprietary Technologies: The company employs patented technology to deliver activated, portable audiences across media channels, ensuring brand-safe and relevant advertising experiences.

• Significant Scientific Methods: Viewport utilizes machine learning algorithms to develop custom look-alike models, enhancing targeting precision and campaign effectiveness.

• AI-Driven Capabilities: The integration of artificial intelligence enables continuous improvement in audience engagement strategies and content personalization.

Leadership Team

Viewport's leadership team comprises experienced professionals dedicated to driving the company's mission:

• Andrew Westmoreland, CEO: Oversees company strategy and operations, bringing extensive experience in digital media and audience engagement.

• Tim Hanus, Head of Engineering: Leads the engineering team in developing and maintaining Viewport's technological platforms.

• Tyler McNickle, Head of Monetization: Manages revenue generation strategies and partnerships to maximize monetization opportunities.

• Chris Cobb, CFO: Oversees financial planning and management, ensuring fiscal responsibility and growth.

• Chris Wilke, Head of Technology: Directs technological innovation and infrastructure to support the company's objectives.

• Gerry Flynn, COO: Manages daily operations and ensures alignment with strategic goals.

• Julie Homen, Director of Content: Leads content strategy and development to engage and grow Viewport's audience base.

• Micah Canal, Head of Marketing: Drives marketing initiatives to enhance brand awareness and partner engagement.

• Patrick Guevara, Director of Front End Engineering: Oversees front-end development to ensure user-friendly interfaces and experiences.

• Scott Ogden, Technical Email Operations Manager: Manages email operations to maintain high deliverability and engagement rates.

Leadership Changes

As of the latest available information, there have been no significant recent changes or appointments within Viewport's leadership team.

Competitor Profile

Market Insights and Dynamics

The digital publishing and audience activation industry is experiencing significant growth, driven by increasing demand for targeted advertising solutions and brand-safe media environments. Advertisers seek partners capable of delivering engaged audiences with measurable outcomes, positioning companies like Viewport favorably within the market.

Competitor Analysis

Viewport operates in a competitive landscape alongside other digital publishers and audience activation platforms. Key competitors include:

• 360° Media: Offers immersive content experiences, enhancing traditional apps with 360° videos and images to engage users.

• ArborXR: Provides a platform for deploying and managing augmented and virtual reality content, focusing on enterprise solutions.

• Leap Motion: Specializes in hand-tracking technology to enable natural interaction with digital content, enhancing user engagement.

• Build-VR: Combines web design with AI capabilities to create engaging websites, integrating virtual reality experiences for various industries.

Strategic Collaborations and Partnerships

Viewport collaborates with reputable brands, agencies, and media buyers to achieve growth and conversion objectives. These partnerships leverage Viewport's massive engaged audience and proprietary technologies to deliver targeted advertising solutions. The company's capabilities include:

• Targeted Direct-Sold Ad Inventory in Email: Providing partners with access to engaged audiences through direct email campaigns.

• Sponsored Content on Email, Web, and Social: Delivering branded content experiences across multiple channels to enhance brand visibility.

• Custom Targeting Using First-Party Data: Utilizing deep consumer interest and intent data to create custom targeting strategies.

• Custom Look-Alike Models Using Patented Technology: Developing sophisticated models to identify and engage potential customers resembling existing high-value audiences.

Operational Insights

Viewport's strategic considerations in relation to major competitors include:

• Market Position: Leveraging its email-first approach and proprietary technologies to differentiate from competitors focusing on virtual reality and immersive content.

• Competitive Advantages: Offering brand-safe media environments, deep consumer data insights, and scalable audience activation capabilities.

• Distinct Differentiators: Combining targeted advertising solutions with high engagement rates and a strong NPS, providing partners with effective and trustworthy platforms for audience engagement.

Strategic Opportunities and Future Directions

Viewport's strategic roadmap includes:

• Expansion of Branded Offerings: Introducing new media properties within existing verticals to attract and engage diverse audiences.

• Technological Enhancements: Investing in AI and machine learning to refine targeting capabilities and improve campaign performance.

• Market Diversification: Exploring opportunities in emerging markets and industries to broaden the company's reach and impact.

• Strengthening Partnerships: Building deeper collaborations with brands and agencies to co-create content and advertising solutions that resonate with target audiences.