Viking Electric Incorporated, established in 1964 in St. Paul, Minnesota, has evolved from a family-owned electrical distributor into a leading provider of electrical products and services across the Upper Midwest. With a mission to be the indispensable electrical supply chain partner central to their customers' success, Viking Electric operates 24 locations throughout Minnesota, Wisconsin, and Chicago, Illinois. The company offers an extensive inventory of over 30,000 items sourced from more than 400 manufacturers, catering to residential and commercial contractors as well as the industrial sector. Their comprehensive services include planning and coordination, repackaging and kitting, staging and storage, logistics and delivery, 24-hour emergency services, real-time reporting, and technical support. Viking Electric is a subsidiary of Sonepar, a global leader in electrical product distribution.
Strategically, Viking Electric focuses on delivering exceptional services and logistical solutions to their customers. They employ product specialists with expertise in automation, datacom, eBusiness solutions, lighting, switchgear, tools, and safety. The company's fleet of over 75 delivery trucks travels more than 3.3 million miles annually, fulfilling over 500,000 orders. Their vision emphasizes being central to their customers' success by providing quality products and innovative solutions.
As a subsidiary of Sonepar, Viking Electric benefits from the financial strength of its parent company. Sonepar is an independent family-owned company and a global market leader in the distribution of electrical products, solutions, and related services, operating 2,800 locations and 245 operating companies across 44 countries on five continents.
Viking Electric's technological platform includes a robust logistics and delivery network, utilizing a fleet of over 75 trucks and multiple warehouse locations to achieve overnight inventory replenishment. They have pioneered the use of hub-and-spoke warehouses, transportation routing, and automated delivery management to enhance service capabilities. The company also employs product specialists who provide technical expertise in areas such as automation, datacom, eBusiness solutions, lighting, switchgear, tools and safety.
The leadership team at Viking Electric includes President Stacy Stanslaski, who has been with the company since 2017. Under her leadership, the company has expanded its operations and services, including the acquisition of Sunrise Electric Supply Inc. in October 2023. This acquisition expanded Viking Electric's operations and presented opportunities to cross-sell products and services to the newly acquired customer base. Additionally, the company hired Robert Hoke as an enterprise account executive specializing in electric vehicle charging strategies, targeting the eMobility sector in Minnesota, Wisconsin, and Chicago.
In the competitive landscape, Viking Electric faces competition from companies such as Werner Electric, Revere Electric, and Standard Electric Supply. Werner Electric, founded in 1948 and headquartered in Appleton, Wisconsin, generates approximately $287 million more in revenue than Viking Electric. Revere Electric, based in Mokena, Illinois, and founded in 1919, also competes in the industrial goods and services industry. Standard Electric Supply, established in 1919 and headquartered in Milwaukee, Wisconsin, operates in the same sector.
Viking Electric has established strategic partnerships to strengthen its market position. The company has a long-standing partnership with Cal-Tex Electric Inc., offering potential for joint offerings and leveraging each other's customer networks. Additionally, the acquisition of Sunrise Electric Supply Inc. in October 2023 expanded Viking Electric's operations and presented opportunities to cross-sell products and services to the newly acquired customer base.
Viking Electric's strategic opportunities and future directions include expanding its presence in the eMobility sector, as evidenced by the hiring of Robert Hoke as an enterprise account executive specializing in electric vehicle charging strategies. The company's expansion of facilities in Milwaukee in April 2022 also presents opportunities to engage with new customers in the Wisconsin market by showcasing increased capabilities and product offerings.
For more information, visit Viking Electric's official website.
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