VillageCare Company Profile

Background

VillageCare is a pioneering, not-for-profit continuing care organization based in New York City, dedicated to promoting healing, better health, and well-being to the fullest extent possible. Established in 1977, the organization has evolved from a community initiative to rescue a local nursing home into a comprehensive provider of post-acute care, community-based services, and managed long-term care. VillageCare serves over 35,000 individuals annually, focusing on seniors, individuals with chronic care needs, and persons living with HIV/AIDS.

Key Strategic Focus

VillageCare's strategic focus centers on delivering value and quality in its programs and services. The organization emphasizes self-directed, interactive care, enabling individuals to maintain their independence. Key areas of specialization include managed long-term care plans under VillageCareMAX, assisted living facilities, and community health initiatives. VillageCare leverages advanced technologies to enhance operational efficiencies and improve patient outcomes, targeting diverse communities across New York City.

Financials and Funding

As of January 2025, VillageCare's annual revenue is estimated to be between $100 million and $1 billion. The organization employs approximately 1,000 staff members across various locations.

Pipeline Development

VillageCare continually expands its services to meet the evolving needs of the communities it serves. Recent developments include the introduction of a Medicare Prescription Drug Plan (MAPD) in 2024 for individuals who qualify for Extra Help, and the opening of community centers in the Bronx (2023), Brooklyn (2021), and Flushing (2019).

Technological Platform and Innovation

VillageCare employs a diverse technology stack to enhance its operations and service delivery. This includes platforms such as Salesforce for customer relationship management, Google services for communication and collaboration, and Cisco technologies for network infrastructure. The organization also utilizes advanced data analytics tools to monitor and improve patient care outcomes.

Leadership Team

Emma DeVito: President and Chief Executive Officer

Shaun Ruskin: Chief Operating Officer

S. M.: Chief Information Officer

R. G.: Chief Marketing and Communications Officer

A. G.: Chief Information Security Officer

D. T.: Chief Financial Officer

C. G.: Chief Administrative Officer

In June 2024, Shaun Ruskin was appointed as Chief Operating Officer, bringing over 15 years of leadership experience in healthcare organizations. Prior to this role, he served as Executive Vice President and Chief Strategy Officer for CenterLight Health Care.

Competitor Profile

Market Insights and Dynamics

The healthcare and continuing care industry in New York City is highly competitive, with numerous organizations offering similar services. The market is characterized by a growing demand for managed long-term care and community-based health services, driven by an aging population and increasing prevalence of chronic diseases.

Competitor Analysis

Key competitors include CenterLight Health System, Gurwin Jewish Family of Healthcare Services, Jewish Senior Life corporations, Schofield Care, and Ambassador Health. These organizations offer a range of services, including managed care plans, assisted living, and rehabilitation services, targeting similar demographics within the New York City area.

Strategic Collaborations and Partnerships

VillageCare has established significant collaborations to enhance its service offerings. Notably, the organization partnered with NYU to host the 7th Annual Community Health Forum and Expo, focusing on strengthening immune systems.

Operational Insights

VillageCare's strategic considerations include maintaining a competitive position through continuous innovation and quality improvement. The organization's commitment to value and quality, coupled with its focus on self-directed care, serves as a distinct competitive advantage in the market.

Strategic Opportunities and Future Directions

Looking ahead, VillageCare aims to expand its managed care offerings and community-based services to meet the growing needs of New York City's diverse population. The organization's strengths in delivering high-quality, patient-centered care position it well to capitalize on emerging opportunities in the healthcare sector.