VP

Vini Principe Pallavicini

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Market Research Report: Principe Pallavicini



Company Overview



  • Name: Principe Pallavicini

  • Mission of the Company: To bring the wines from the Colonna vineyards in Rome to a prestigious place in Italian and international enology.

  • Founded: The Pallavicini family has been present in the Lazio region since the second half of the 17th century ('600).

  • Key People: Giulio Senni (CEO), Gabriele Bartolucci, Alvise Recchi, Francesco Vittori, Maria Barbara Conti (Enologist).

  • Headquarters: Via Roma, 121, 00030 Colonna (RM), Italy

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: High-quality wines and olive oil, with a focus on traditional and modern vinification techniques, rooted in a long family history and presence in Rome.


Products



Red Wines


1. Casa Romana
  • Description: A modern and balanced red wine.

  • Features: Recognizable character revolutionizing the wine-making art in Lazio.


2. Amarasco
  • Description: A distinctive red, part of the innovative wine offerings.


3. Roma Doc Rosso
  • Description: Part of their DOC range, contributing to the brand's place in Roman tradition.


4. Rubillo, Syrah, Petit Verdot
  • Description: Offerings that highlight the diversity and richness of Pallavicini's red wine range.


White Wines


1. Roma Doc
  • Description: Represents the traditional Roman white wines.

  • Features: Bright, modern, and pleasant to the palate.


2. Poggio Verde, Frascati Doc, Aurora
  • Description: Each wine brings a unique taste derived from the volcanic hills surrounding Rome.


Specialty Wines


1. Stillato (2015)
  • Grape Variety: 100% Malvasia del Lazio

  • Tasting Notes: Bright golden yellow, tropical fruit bouquet with vanilla and citrus.

  • Organoleptic Characteristics: Balanced, generous, and soft taste with notes of honey and dried apricot.


2. Brut Metodo Classico
  • Description: Pinot Nero with classic vinification.

  • Features: Straw yellow color, persistent fine bubbles, exotic fruit aromas, and a balanced finish.


3. 1670 DOT Spumante
  • Grape Variety: 100% Malvasia Puntinata

  • Tasting Notes: Fruity and floral aroma with notes of elderflower and white peach.

  • Features: Made using the Charmat method, known for its fine bubbles and fresh taste.


Olive Oil


1. Prunastro - Extra Virgin Olive Oil
  • Features: Produced from hand-harvested olives at the beginning of maturation, cold-pressed for an intense, fragrant oil with green apple notes.


Recent Developments



  • New Partnerships (2022): Integration of new partners alongside the Pallavicini family, including passionate wine experts Giulio Senni, Gabriele Bartolucci, Alvise Recchi, and Francesco Vittori to expand its reach in wine making.


  • New Winery Facilities: Construction of a new winery equipped with modern vats for separate vinification processes to enhance the quality across 90 hectares of vineyards.


  • Product Line Expansion and Packaging Revamp: Introduction of the Brut Metodo Classico and 1670 DOT Spumante to further diversify the offerings. The entire wine range has been revisited and the packaging updated to reflect quality and modernity.


  • International Recognition Efforts: Continued dedication to bringing the Colonna vineyards' wines to prominence in both Italian and international markets, celebrating its role in traditional and modern wine production.


Conclusion



Principe Pallavicini continues to build on its rich heritage and historical presence in the Lazio region, striving to enhance its product offerings with a blend of tradition and modernity, aiming to strengthen its position in both the national and global wine markets.