V

Vinted

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Vinted Company Analysis Report



Company Overview



Name of the Company: Vinted

Mission: To make second-hand the first choice worldwide by simplifying the buying and selling of pre-loved fashion items.

Founded: 2008

Founders: Milda Mitkute and Justas Janauskas

Key People:
  • CEO: Thomas Plantenga

  • COO: Mantas Mikuckas


Headquarters: Vinted has multiple offices located in Vilnius, Berlin, Prague, Amsterdam, and Utrecht.

Number of Employees: Over 1000 employees

Revenue: No information is available

What the Company is Known For: Vinted is known for being a leading online marketplace where users can buy, sell, and swap second-hand clothes and accessories.

Products



Offered Products



  • Platform for Buying and Selling Second-hand Fashion:

  • Users can list items for free, sell items without incurring any selling fees, and browse millions of unique second-hand items.


High-Level Description of the Product



  • The Vinted platform facilitates the buying and selling of second-hand clothes and accessories. It allows users to upload items they wish to sell, communicate with potential buyers, and securely process transactions.


Key Features of Each of the Products



  • User-Friendly App: Available for download on iOS and Android, enabling easy listing and shopping.

  • Free Listings: Users can upload items for sale for free.

  • Shipping Labels: Provides prepaid shipping labels for easy transaction completion.

  • Buyer Protection: Mandatory Buyer Protection for secure transactions and refunds.

  • Secure Payments: Supports various payment methods including credit card, Apple Pay, Google Pay, and Vinted Wallet.

  • Item Verification: Recently introduced for trading higher-priced second-hand pieces.

  • Community Feedback System: Buyers and sellers can leave feedback post-transaction.


Recent Developments



Recent Developments in the Company



2024


  • July 11: Maurizio D’Arrigo appointed as CFO.

  • June 18: Impact Report highlighting second-hand surpassing new items in European wardrobes.

  • May 29: New ad campaign focusing on wardrobe overconsumption and its environmental impact.

  • April 29: Announced reaching profitability and ongoing future investments.

  • March 5: Acquisition of Danish second-hand marketplace Trendsales.

  • January 18: Collaboration with Rebelle to enhance the luxury second-hand fashion market.

  • January 12: Recapitulated successful expansion in the Nordics.


2023


  • November 29: Celebrated 15 years of operations and emphasized scaling of second-hand empowerment.

  • November 9: Launch in Finland, expanding presence in the Nordics.

  • October 16: Launched “Item Verification” service.

  • October 5: Strategic partnership between Homerr and Vinted Go.


New Products Launched



  • Item Verification Service: This feature is for members to trade higher-priced second-hand pieces with more confidence.


New Features Added to Existing Products



  • Enhanced Buyer Protection: Implemented measures for safer transactions and reliable refund protocols.

  • In-App Messaging: Secure messaging tool to facilitate buyer-seller communication.


New Partnerships



  • Homerr and Vinted Go: Partnership focuses on improving logistics and delivery processes.

  • Rebelle Collaboration: Aimed at boosting the luxury second-hand fashion experience.


Additional Information



Number of Markets Operated: Vinted operates in 16 markets, Germany, Spain, France, the UK, and the USA being some of the primary ones.

Community Size: More than 75 million members globally.