Viori Company Profile

Background

Viori, established in 2019 and headquartered in Orem, Utah, specializes in personal care products inspired by the traditional hair care practices of the Red Yao tribe from the Longsheng Mountains in China. The company's mission is to empower beauty professionals by offering innovative, sustainable, and professional-grade beauty solutions. Viori is committed to celebrating the cultural heritage of the Red Yao tribe and supporting their community through initiatives that promote economic prosperity, ecological harmony, cultural preservation, and community well-being.

Key Strategic Focus

Viori's strategic focus centers on:

Product Innovation: Developing hair and body care products that incorporate natural ingredients and traditional Red Yao hair care rituals.

Sustainability: Ensuring eco-friendly practices in product development and packaging.

Cultural Preservation: Collaborating directly with the Red Yao tribe to support their community and preserve their cultural heritage.

Market Expansion: Targeting eco-conscious consumers seeking natural and culturally-inspired personal care products.

Financials and Funding

Viori has experienced significant growth since its inception. In 2022, the company raised $9,499,990 in new equity investment, with CEO Bryce Fisher playing a key role in securing this funding. The capital is intended to support aggressive expansion and accelerate product development.

Technological Platform and Innovation

Viori differentiates itself through:

Proprietary Formulations: Utilizing Longsheng rice water, prepared through a traditional Red Yao fermentation process, as a key ingredient in their products.

Sustainable Practices: Committing to eco-friendly product development and packaging.

Cultural Collaboration: Working directly with the Red Yao tribe to source ingredients and preserve traditional practices.

Leadership Team

Bryce Fisher: Chief Executive Officer

Jonathan Bybee: Chief Creative Officer and Co-Founder

Ezra Kwong: Chief Operations Officer and Co-Founder

Jacob Van Langen: Chief Operations Officer and Co-Founder

Ephraim Sng: Chief Technology Officer

Lynsie Galbraith: Chief Experience Officer

Competitor Profile

Market Insights and Dynamics

The personal care industry is experiencing a growing demand for natural and culturally-inspired products. Consumers are increasingly seeking sustainable and eco-friendly options, creating opportunities for companies like Viori that emphasize traditional practices and natural ingredients.

Competitor Analysis

Key competitors include:

HiBAR: Focuses on plastic-free, solid hair care products.

Basin: Offers natural bath and body products.

LUSH: Known for handmade, ethical cosmetics.

These competitors emphasize sustainability and natural ingredients, similar to Viori's market positioning.

Strategic Collaborations and Partnerships

Viori collaborates directly with the Red Yao tribe, purchasing Longsheng rice at a premium and supporting community initiatives. This partnership ensures the preservation of traditional practices and provides economic support to the tribe.

Operational Insights

Viori's commitment to cultural authenticity and sustainability provides a competitive edge in the personal care market. By integrating traditional Red Yao practices into their products, Viori appeals to consumers seeking unique and meaningful beauty solutions.