VIP Play, Inc. Company Profile

Background

VIP Play, Inc., formerly known as KeyStar Corp., is an online gaming operator headquartered in Sarasota, Florida. The company specializes in providing mobile sports betting services through its ZenSports platform, which is licensed and regulated by the Tennessee Sports Wagering Council. VIP Play's mission is to deliver a comprehensive and user-friendly sports wagering experience, incorporating traditional sportsbook offerings, peer-to-peer betting, e-sports wagering, and loyalty programs.

Key Strategic Focus

VIP Play's strategic focus centers on expanding its footprint within the U.S. online gambling market. The company aims to enhance its technological capabilities by collaborating with partners like Kambi Group to develop innovative features tailored to the U.S. gambling industry. Additionally, VIP Play is pursuing opportunities to offer iCasino services in states where such operations are permitted, thereby diversifying its product offerings and reaching a broader customer base.

Financials and Funding

As of July 3, 2025, VIP Play, Inc. (OTCMKTS: VIPZ) reported a market capitalization of approximately $22.37 million, with a trailing twelve-month revenue of $1.13 million and a net income of -$24.46 million. The company has raised a total of $3.4 million over 13 funding rounds, with the latest round occurring on March 31, 2022.

Technological Platform and Innovation

VIP Play's ZenSports platform offers a modern, full-featured, native mobile, and global online sports betting experience. The platform integrates a traditional sportsbook, peer-to-peer betting, e-sports wagering, and loyalty programs, providing a comprehensive and engaging user experience. The company's collaboration with Kambi Group focuses on building proprietary technologies and features tailored to the U.S. gambling market, enhancing its competitive edge.

Leadership Team

Les Ottolenghi: Appointed as Chief Executive Officer on June 2, 2025. Ottolenghi brings extensive experience in digital transformation and technology leadership, having previously served as Chief Information and Innovation Officer at Las Vegas Sands Corporation and Executive Vice President and Chief Information Officer at Caesars Entertainment Corporation.

Bruce A. Cassidy Sr.: Chairman of the Board and Secretary. Cassidy has been instrumental in guiding the company's strategic direction and governance.

James G. Mackey: Chief Financial Officer, Principal Financial and Accounting Officer, and Treasurer. Mackey oversees the company's financial operations and strategic financial planning.

Jacob Shrader: Chief Operating Officer. Shrader manages the company's day-to-day operations and ensures the effective implementation of business strategies.

Fernando Daniel Goldstein: Chief Technology Officer. Appointed in December 2024, Goldstein leads the company's technology initiatives and innovation efforts.

Eddie Ponce: Chief Compliance Officer. Ponce ensures that the company adheres to regulatory requirements and maintains high compliance standards.

Leadership Changes

In June 2025, VIP Play appointed Les Ottolenghi as Chief Executive Officer, succeeding Bruce A. Cassidy Sr., who continues to serve as Chairman of the Board and Secretary. This leadership change reflects the company's commitment to strengthening its executive team and driving strategic growth.

Competitor Profile

Market Insights and Dynamics

The U.S. online gambling market is experiencing significant growth, driven by increasing legalization and consumer demand for digital betting platforms. VIP Play operates in a competitive landscape alongside established players offering similar services.

Competitor Analysis

DraftKings Inc.: A leading digital sports entertainment and gaming company offering daily fantasy sports, sports betting, and iGaming. DraftKings has a strong market presence and a diverse product portfolio.

FanDuel Group: A prominent sports-tech entertainment company providing sports betting, daily fantasy sports, and online casino games. FanDuel has a substantial user base and extensive market reach.

BetMGM: A joint venture between MGM Resorts International and Entain, offering online sports betting and gaming. BetMGM leverages its parent companies' resources to provide a comprehensive gaming experience.

Strategic Collaborations and Partnerships

VIP Play has partnered with Kambi Group to develop proprietary technologies and features tailored to the U.S. gambling market. This collaboration aims to enhance the company's platform capabilities and competitive position.

Operational Insights

VIP Play's strategic considerations include expanding its market presence through technological innovation and regulatory compliance. The company's focus on building proprietary technologies and offering diverse betting options positions it to compete effectively in the dynamic online gambling industry.

Strategic Opportunities and Future Directions

VIP Play plans to expand its operations into additional U.S. states, leveraging its technological platform and regulatory expertise. The company's commitment to innovation and customer engagement positions it to capitalize on emerging opportunities in the online gambling market.