Overview
Vira Health is a UK-based digital health company established in 2020, with a mission to enhance long-term health outcomes for women, particularly focusing on menopause care. The company leverages data-driven approaches, clinical best practices, and behavioral change methodologies to improve user quality of life. With over 2 million users, Vira Health aims to extend healthy life expectancy through its innovative tech-driven health solutions.
Products and Services
Vira Health offers the Stella app, a menopause-centric application delivering personalized, holistic, and scientifically validated treatment plans. The app functions as digital therapeutics designed for doctors to prescribe, supporting evidence-based interventions for menopausal symptoms. Collaborations with leading companies and academic institutions boost their research on menopause, impacting broader health and socio-economic dimensions.
Leadership
The leadership team is spearheaded by co-founders Andrea Berchowitz and Rebecca Love. Andrea Berchowitz, an alumna of Columbia University, serves as CEO and was previously an Associate Partner at McKinsey & Company. Co-founder Rebecca Love, with a rich background in healthcare and research from the University of Cambridge, contributes her expertise to the company's strategic initiatives.
Funding and Investments
Vira Health has garnered significant investment, raising $16 million from notable investors such as Octopus Ventures, Optum Ventures, and Amino Collective. Their Series A funding round secured $12 million, reflecting strong investor confidence. Early funding of £1.5 million was backed by LocalGlobe and MMC Ventures among others.
Recent Developments
Vira Health has recently partnered with Kaia Health to bolster support for women experiencing perimenopause and menopause. The company achieved HITRUST certification for its Stella menopause program, showcasing high standards of security and privacy. Ongoing platform developments integrate self-directed care and clinical interventions for tailored menopause treatment.
Key Industry Position
Operating within the Health, Wellness & Fitness industry, Vira Health employs a team of 11-50 individuals headquartered in London, England. The company's advanced technological approach and commitment to improving women's health position them as a leading innovator in their sector.
Key Competitors Overview
Vira Health's major competitors in the digital health sector, focusing on menopause and underserved health areas, include Peppy, Gennev, Elektra Health, ELDA Health, and Balance Health. Each competitor holds a distinct market position with unique offerings:
Peppy
Founded in 2018, Peppy is a B2B digital health platform specializing in areas like menopause, fertility, and pregnancy. Catering to over one million employees across various sectors, Peppy offers access to clinical experts, making it indispensable for businesses aiming to enhance employee health and wellness.
Gennev
Located in Kirkland, Washington, Gennev is a leading virtual medical clinic for menopause. Offering telehealth services with board-certified OB/GYNs and dietitians, Gennev provides integrated care with a reported 89% of patients noting symptom improvement after their first visit. Their physician-approved resources underpin the clinic's credibility and effectiveness.
Elektra Health
Elektra Health seeks to redefine menopause as an empowering life stage through their blend of telemedicine, education, and community engagement. Serving around 50 million US women navigating menopause, Elektra's evidence-based programs align with progressive healthcare narratives, making them a dynamic competitor.
ELDA Health
Primarily based in India, ELDA Health offers tailored digital resources targeting mid-life women's wellness. Through the Elda Health app, they provide comprehensive care including hormonal balance and personalized nutritional guidance, effectively catering to a global audience with their holistic approach.
Balance Health
While specializing in lower-extremity care, Balance Health offers operational support for medical practitioners, highlighting an alternative model of operational efficiency within the health sector. Their service delivery contrasts with Vira Health’s focus on menopause, yet signifies comprehensive care in the industry.
For Vira Health, understanding the competitor landscape is vital to capitalize on personalized, evidence-based care and support services within the women's health sector. Emphasizing technological capabilities and fostering informed health decisions are essential to maintaining competitive edge and growth.
