Virgin Mobile Middle East and Africa: Company Research Report

Company Overview

Name: Virgin Mobile Middle East and Africa

Mission: Virgin Mobile Middle East and Africa aims to be the champion of mobile users across the Middle East region, offering world-class products and services.

Founded: 2006

Founders: No specific information available.

Key People: Rob Beswick, appointed as Managing Director of Virgin Mobile UAE in June 2020.

Headquarters: Dubai Internet City, UAE

Number of Employees: No information is available.

Revenue: No information is available.

Recognition: Virgin Mobile is known as the leading mobile provider in the GCC, with multiple live operations and millions of active customers. It is recognized for its innovative technology, apps, and customer care. In 2021, Virgin Mobile MEA achieved net-zero carbon emissions across its operations.

Products

Product Offering: No detailed information available regarding specific products.

Description and Key Features: Virgin Mobile Middle East and Africa is renowned for providing fully digital mobile services, as seen with the launch of the first fully digitalized mobile service in Kuwait.

Recent Developments

Acquisitions and Ownership: In 2023, Virgin Mobile Middle East and Africa was acquired by Beyond ONE, a digital services provider focusing on hyper-customized digital experiences. Beyond ONE is a subsidiary of Priora Management Holding Dubai.

Recent Product Launches:

FRiENDi Mobile in Kuwait: Launched on October 5, 2022, as the region’s most affordable international prepaid mobile and internet services provider.

Virgin Mobile in Kuwait: Officially launched operations on May 25, 2022, as the first fully digitalized mobile service provider in the country.

New Features and Initiatives:

Metaverse Initiative: On June 16, 2022, Virgin Mobile Kuwait launched a metaverse program to collaborate with Kuwaiti content creators on platforms including The Sandbox.

Partnerships: In January 2021, Virgin Mobile expanded into mobile financial services through a strategic partnership with The Saudi Investment Bank, endorsed by the Saudi Arabian Monetary Agency.

Awards and Recognition

Awards in the Middle East:

Telecom Group of the Year: Awarded in November 2018 for championing innovative technology, apps, and customer care.

Gulf Customer Experience Awards: Virgin Mobile UAE won Bronze in February 2021 and was recognized for best customer service provider by the Telecom Review Excellence Awards in November 2020.

World Telecoms Awards: Best Customer Experience Award for digital initiatives in 2020.

Middle East Stevie Awards: Virgin Mobile UAE won in February 2020 for innovative digital brands.

Transform Awards MENA 2018: Gold for innovative digital brand strategy.

Conclusion

Virgin Mobile Middle East and Africa stands out as a pioneering digital mobile service provider with a penchant for embracing innovation and sustainability. The company’s expansion into diverse markets and focus on customer satisfaction continue to drive its success across the region. With strategic partnerships and a commitment to digital excellence, Virgin Mobile is poised to further transform the telecommunications landscape in the GCC.