Virginia Community Healthcare Association (VCHA) Market Research Report

Background

Established in 1980, the Virginia Community Healthcare Association (VCHA) is a non-profit membership organization serving as the primary care association for Virginia's 30 community health centers and look-alike health centers. VCHA's mission is to advocate for, educate, and elevate its member health centers, enhancing their ability to provide affordable, accessible, quality healthcare to the communities they serve, regardless of their ability to pay.

Key Strategic Focus

VCHA focuses on supporting its member health centers by providing resources to enhance key operational areas, including clinical services, recruitment, finance, board training, communications, and advocacy. The association works collaboratively with health centers, community leaders, and partners to improve access to affordable, high-quality healthcare, particularly in underserved areas.

Financials and Funding

In May 2023, Aetna Better Health of Virginia provided a total of $7.3 million in value-based care incentive payments to 22 Federally Qualified Health Centers in Virginia. These funds aim to improve quality of care by enabling population health management programs and increasing screenings for diabetes and various cancers.

Additionally, in July 2019, the U.S. Department of Health and Human Services awarded a federal grant of $910,000 to support VCHA, enhancing its capacity to advocate for the healthcare interests of the uninsured and improve access to care in resource-scarce areas.

Leadership Team

Tracy Douglas: Chief Executive Officer

Barbara Willis: President

Daniel Neal: Chief People Officer & Operations

Kyle Elliott: General Counsel & Chief Legal Officer

Michael Jackson: Chief Financial Officer & Director of Government & External Affairs

Competitor Profile

Virginia Hospital & Healthcare Association (VHHA)

Background: Formed in 1926, VHHA is a trade association representing Virginia's hospitals and health systems. It includes rural and urban hospitals, integrated healthcare delivery systems, and related entities.

Strategic Focus: VHHA collaborates with members and stakeholders to ensure the sustainability of Virginia’s healthcare system, focusing on policy development, healthcare transformation, public health initiatives, and organizational agility.

Market Insights and Dynamics: VHHA's members operate 111 community, psychiatric, and specialty hospitals, accommodating nearly 754,202 inpatient admissions and delivering over 87,000 babies in 2021. They provide emergency care to more than 3.4 million patients annually and are significant employers in Virginia.

Competitor Analysis: VHHA's extensive network and comprehensive services position it as a key player in Virginia's healthcare landscape, offering a broad range of services and advocacy efforts that complement and, in some areas, overlap with VCHA's mission.

Strategic Collaborations and Partnerships

VCHA has partnered with Aetna Better Health of Virginia to provide value-based care incentive payments to Federally Qualified Health Centers, aiming to improve quality of care and health outcomes in under-resourced communities.

Operational Insights

VCHA's strategic focus on supporting community health centers through advocacy, education, and resource provision positions it as a vital entity in enhancing healthcare access in Virginia. Its collaborations with organizations like Aetna Better Health of Virginia demonstrate a commitment to innovative solutions for improving health outcomes.

Strategic Opportunities and Future Directions

VCHA is poised to expand its impact by continuing to foster partnerships that enhance healthcare access and quality. By leveraging funding opportunities and focusing on underserved communities, VCHA can further its mission to provide affordable, accessible, quality healthcare to all Virginians.