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Virtuatell Ltd


VIRTUATell Ltd Market Research Report



Overview


VIRTUATell Ltd is a UK-based IT Services and Consulting company, founded in 2000, specializing in the capture, analysis, and management of customer experience feedback. The company's headquarters are located at 59 St Martin’s Lane, London. VIRTUATell is a pioneer in deploying omnichannel customer experience feedback solutions utilizing advanced technologies such as Synaptum®, DataFuse®, and Insight DashTops®. Their focus on automating customer experience management tasks with cutting-edge analytics helps businesses improve customer retention and satisfaction in both B2B and B2C contexts.

Key Offerings and Products


  • Synaptum®: A market-leading platform for automated real-time feedback across multiple customer touchpoints, designed to capture comprehensive customer insights and enhance operational efficiency.

  • DataFuse®: An analytics engine employing machine learning to interpret customer desires and trends, thereby enhancing profitability and performance.

  • Insight DashTops®: Provides detailed data visualizations via customized dashboards to facilitate strategic decision-making.

  • Automated Surveys and Voice of the Customer Tools: Conducted across various channels, these tools capture authentic customer opinions, integrate feedback, and generate actionable insights for business growth.


Industry Impact and Strategic Advantage


VIRTUATell develops and promotes metrics like the Net Promoter Score and the Customer Effort Score, crucial for gauging client satisfaction and loyalty. Over the past 16+ years, the company has positioned itself as a leader, improving client performance through a focus on avoiding survey fatigue, capturing essential feedback, and driving actionable insights. This strategy helps improve major business KPIs and customer satisfaction ratings.

Industry Position and Market Strategy


VIRTUATell competes in the IT Services and IT Consulting sectors, focusing primarily on business consulting and customer experience feedback systems. Their strategic market approach emphasizes:
  • Feedback Capture and Automation: Offering an innovative alternative to traditional feedback mechanisms like NICE Satmetrix and Medallia.

  • Customer Experience Measurement: Enhanced analytics tools ensure real-time capture and improved customer insights.


Leadership


The company's strategic direction is led by Alan W., the CEO and founder, instrumental in expanding VIRTUATell's market presence in both the UK and the USA. His leadership ensures VIRTUATell's competitive edge with continuous innovation in customer experience solutions.

Competitive Landscape


VIRTUATell's competitors include Medallia, NICE Satmetrix, and AskNicely. The company's differentiation strategy is grounded in:
  • Superior real-time feedback capabilities.

  • Strong emphasis on automating customer experience management.

  • Innovative, customer-centric solutions tailor-made using proprietary technology.


Client Testimonials


VIRTUATell has received significant acclaim, with clients like GE Money recognizing their survey solutions as pivotal in understanding and acting upon customer needs to drive strategic improvements.

Company Size and Regional Presence


VIRTUATell Ltd is a privately held firm with an employee strength ranging from 11 to 50. They maintain operations in the United Kingdom and the USA, enabling them to effectively serve a diverse client base across the EMEA region and beyond.

Contact Information


For inquiries and detailed collaborations, VIRTUATell can be contacted through:
  • Phone: +44 (0)2071 487 488

  • Email: enquiries_uk@virtuatell.com


VIRTUATell Ltd remains a vital partner for businesses seeking to leverage customer feedback to optimize operations and achieve superior profit trajectories. Their comprehensive suite of tools and a dedicated team continue to foster lasting client relationships and ensure ongoing customer loyalty.