Visible Service LLC, operating as Visible by Verizon, is an American all-digital prepaid mobile virtual network operator (MVNO) wholly owned by Verizon Communications. Established on May 10, 2018, and headquartered in Denver, Colorado, Visible offers unlimited wireless services exclusively through digital channels, eliminating the need for physical retail locations. The company's mission is to provide straightforward, affordable, and reliable wireless services, leveraging Verizon's extensive network infrastructure. Visible's vision centers on redefining the wireless experience by prioritizing simplicity, transparency, and customer-centric solutions.
Key Strategic Focus
Visible's strategic focus is on delivering cost-effective, unlimited wireless plans through a fully digital platform. The company specializes in offering two primary plans:
- Visible Plan: Priced at $25 per month, this plan includes unlimited data, talk, text, and mobile hotspot usage.
- Visible+ Plan: At $45 per month, this premium plan offers additional benefits such as 50 GB of premium data, access to Verizon's 5G Ultra Wideband network, international calling to over 30 countries, and enhanced mobile hotspot speeds.
Both plans are designed to cater to customers seeking straightforward, no-contract wireless services with transparent pricing.
Technological Platform and Innovation
Visible operates exclusively on Verizon's 4G LTE and 5G networks, ensuring extensive coverage and reliable service. The company utilizes eSIM technology, allowing customers to activate service digitally without the need for physical SIM cards, thereby streamlining the onboarding process. Visible's digital-first approach includes managing customer interactions through its mobile app and website, reflecting its commitment to innovation and customer convenience.
Leadership Team
As of May 2021, Angie Klein serves as the CEO of Visible. With a background in various leadership roles within Verizon, Klein brings extensive experience in telecommunications and strategic management to the company.
Competitor Profile
Market Insights and Dynamics
The prepaid wireless market in the United States is highly competitive, with several key players offering a range of services to cost-conscious consumers. The market is characterized by a focus on affordability, flexibility, and the absence of long-term contracts.
Competitor Analysis
Visible's primary competitors include:
- Metro by T-Mobile: Formerly MetroPCS, this prepaid brand offers a variety of plans with access to T-Mobile's network. Metro by T-Mobile has a significant subscriber base and competes directly with Visible in terms of pricing and service offerings.
- Cricket Wireless: Owned by AT&T, Cricket provides prepaid wireless services with a focus on simplicity and nationwide coverage.
- Boost Mobile: Now under the ownership of EchoStar, Boost Mobile offers competitive prepaid plans and has a strong presence in the market.
Strategic Collaborations and Partnerships
In March 2024, Visible partnered with Syniverse to enhance its international roaming capabilities. This collaboration enables Visible to offer flat-rate roaming options beyond Canada, Mexico, Puerto Rico, and the U.S. Virgin Islands, providing subscribers with seamless connectivity while traveling abroad.
Operational Insights
Visible's all-digital model differentiates it from traditional carriers by eliminating physical stores and offering services exclusively online. This approach allows for lower operational costs, which are passed on to consumers through more affordable plans. However, the lack of in-person customer service has led to challenges, with some customers reporting difficulties in resolving issues through digital channels.
Strategic Opportunities and Future Directions
Visible aims to continue expanding its customer base by enhancing its digital platform and customer support services. The company is exploring the integration of artificial intelligence to improve customer interactions and support. Additionally, Visible is focused on expanding its international roaming capabilities and exploring new partnerships to enhance service offerings.
Contact Information
- Website: visible.com
- Social Media:
- Twitter: @Visible
- Facebook: Visible
- Instagram: @VisibleMobile
Visible's commitment to simplicity, affordability, and digital innovation positions it as a notable player in the prepaid wireless market, offering consumers a compelling alternative to traditional carriers.
