Visible.vc Company Profile

Background

Visible.vc, founded in 2012, is a Chicago-based technology company specializing in investor relationship management. The company offers a platform designed to assist startup founders and venture capitalists in streamlining investor communications, managing fundraising activities, and tracking key performance metrics. With a mission to enhance the success rate of founders by providing essential tools and resources, Visible.vc has been serving over 5,600 founders and investors worldwide for more than a decade.

Key Strategic Focus

Visible.vc's strategic focus centers on delivering comprehensive solutions for both founders and investors:

For Founders: The platform enables the creation of investor updates, management of fundraising pipelines, sharing of pitch decks and data rooms, and visualization of key metrics through dashboards.

For Investors: It offers tools for portfolio monitoring, data centralization, insightful dashboard creation, and reporting to limited partners (LPs).

By addressing these core areas, Visible.vc aims to strengthen the relationships between startups and their investors, facilitating better communication and informed decision-making.

Financials and Funding

Visible.vc has raised a total of $4.28 million over multiple funding rounds. Notable investors include ACH Ventures, Connetic Ventures, Gravity Ventures, High Alpha, and Kima Ventures. The most recent funding round, a seed round, occurred on May 28, 2020, raising $550,000.

Technological Platform and Innovation

Visible.vc's platform is distinguished by several proprietary technologies and methodologies:

Update Editor: Facilitates the creation of investor updates designed to enhance capital-raising efforts.

Data Rooms: Provides secure sharing of sensitive documents across various mediums.

Decks: Enables controlled sharing of pitch decks to manage fundraising narratives effectively.

Pipelines: Offers investor pipelines to monitor and understand fundraising activities.

Dashboards: Allows visualization and sharing of critical metrics with key stakeholders.

These features collectively contribute to a robust platform that enhances investor relations and fundraising processes.

Leadership Team

Visible.vc's leadership comprises experienced professionals dedicated to advancing the company's mission:

Michael Preuss: Co-Founder, Chief Executive Officer, President, and Board Member.

Kristian Andersen: Co-Founder and Board Member.

Brad Wisler: Co-Founder.

Michael Trotzke: Co-Founder.

Mikhail Topolskiy: Chief Technology Officer.

This team brings a wealth of experience in technology and venture capital, driving Visible.vc's growth and innovation.

Competitor Profile

Market Insights and Dynamics

The investor relationship management industry is experiencing significant growth, driven by the increasing need for efficient communication and data management between startups and investors. The market is characterized by a demand for platforms that offer comprehensive solutions for fundraising, performance tracking, and investor reporting.

Competitor Analysis

Visible.vc faces competition from several companies offering similar services:

Carta: Provides equity management and valuation software, assisting companies in managing their cap tables and valuations.

Qapita: Offers digital equity management platforms for private companies, focusing on cap table and ESOP management.

Asset-Map: Delivers financial visualization tools to help advisors and clients understand financial situations comprehensively.

Irwin: Provides investor relations software designed to help public companies manage investor relationships and communications.

These competitors offer various features that overlap with Visible.vc's offerings, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

Visible.vc has engaged in strategic collaborations to enhance its platform's capabilities:

Integration with ProfitWell: This partnership allows users to integrate subscription revenue data directly into Visible.vc, providing a more comprehensive view of financial performance.

BCC Email Feature: Launched to help founders sync emails from outside Visible to the respective investor record within the platform, streamlining communication tracking.

These collaborations demonstrate Visible.vc's commitment to continuous improvement and user-centric innovation.

Operational Insights

Visible.vc operates with a remote-first approach, allowing team members to work from locations where they are most comfortable and productive. The company emphasizes quality over quantity, focusing on reducing code, product, and design debt. This operational strategy fosters a culture of empowerment, encouraging team members to take ownership of their work and make decisions aligned with the company's long-term vision.

Strategic Opportunities and Future Directions

Visible.vc is poised to capitalize on several strategic opportunities:

Expansion of AI Capabilities: Leveraging artificial intelligence to further automate and enhance investor communications and data analysis.

Market Expansion: Exploring new markets and customer segments to broaden the platform's reach and impact.

Product Diversification: Developing additional features and integrations to address evolving needs in investor relationship management.

By building on its current strengths and embracing innovation, Visible.vc aims to solidify its position as a leader in the investor relationship management space.