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Vision Commercial Real Estate

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Vision Commercial Real Estate



Vision Commercial Real Estate is a prominent real estate brokerage firm headquartered in Fort Worth, Texas. Established in 2011, the company specializes in leasing, disposition, acquisition, and representation for both tenants and landlords. The firm is committed to ethics, diligent work, and delivering client-focused solutions, positioning itself as a group of expert professionals dedicated to achieving optimal results for their clients.

Contact Information


  • Headquarters: Fort Worth, Texas

  • Phone Numbers:

  • Fort Worth: 817-803-3287

  • Dallas: 972-636-8730

  • Denton: 940-239-0118

  • Fax: 817-704-4621

  • Email: info@visioncommercial.com



Leadership Team and Key Personnel


  • Trenton Price: President & Principal Broker. Joined Vision Commercial in 2017, instrumental in the firm's growth with a focus on strategic development.

  • Roger Smeltzer: Founder & Principal Broker. He founded the firm with extensive experience in retail brokerage and is reputed for his leadership in the commercial real estate sector.

  • Scott Lowe: Director of Sales & Leasing, Associate Broker & Partner. Known for his dynamic role in sales and leasing, providing strategic insights into market opportunities.

  • Barrett England: Vice President. A key contributor to organizational strategies.

  • Cameron Haddad: Director. Manages key client accounts and industry partnerships.

  • Ryan Davis: Senior Property Manager, Associate Broker. Ensures operational efficiency across property management services.


Services Offered


Vision Commercial Real Estate offers a comprehensive range of brokerage services including:
  • Leasing & Sales

  • Tenant & Landlord Representation

  • Real Estate Investments

  • Property Management


The firm focuses on properties within various categories like industrial, investment, land, office, and retail, primarily in the Texas market.

Featured Listings


Notable properties include:
  • The Shoppes at Crown Point: Leasing at $12-$21 PSF + NNN.

  • Vision Office Park, Grapevine, TX: Leasing at $20 PSF + NNN.

  • Centerfield Office Building, Arlington, TX: Leasing at $22 PSF + E.


Recent Developments and Transactions


  • Scott Lowe completed a significant sale transaction in Fort Worth.

  • Roger Smeltzer managed a major representation of a medical office buyer in Grapevine.

  • Zach Boatwright and Cameron Haddad secured a notable lease for a UPS location in Arlington, TX.


Financial Metrics


  • Estimated Annual Revenue: $4.9 million

  • Revenue per Employee: Approximately $120,000

  • Number of Employees: 41


Vision Commercial reported an 11% growth in its employee count over the past year, reflecting positive business trajectory and expansion.

Competitor Analysis


Vision Commercial Real Estate operates amidst notable competitors:
1. Ashford Hospitality Trust: $646.3M revenue, 57 employees
2. Birdy Properties: $3.6M revenue, 30 employees
3. esrp: $2.5M revenue, 24 employees

Vision Commercial’s competitive edge is its tailored solutions and strong adherence to ethical business conduct, differentiating it from traditional real estate firms.

Company Philosophy


Vision Commercial emphasizes creating value for clients using an approach that combines persistence, detailed market knowledge, and a bespoke strategy for real estate transactions. They employ platforms like LoopNet and CoStar to maximize property visibility and reach.

Connect with Vision Commercial


Vision Commercial Real Estate encourages open communication for inquiries related to property listings, services, or investment opportunities through their comprehensive contact points.

This detailed report outlines Vision Commercial Real Estate's strengths, services, and market positioning, offering valuable insights into their operational strategies and competitive standing.