Visiting Media Company Profile

Background

Overview

Visiting Media, founded in 2010 by hospitality entrepreneur Benjamin Powers, is a technology company specializing in immersive sales enablement solutions for the hospitality industry. The company is headquartered in Portland, Oregon, and has expanded its reach globally, serving numerous hotels, resorts, and event venues. Visiting Media's mission is to revolutionize sales enablement and digital asset management by harnessing immersive technologies to provide a competitive edge to its clients.

Mission and Vision

Visiting Media is dedicated to delivering the world's best visual selling tools, aiming to inspire, describe, promote, and convey customers' spaces as early as possible in the buying cycle. The company focuses on empowering sales teams with innovative solutions that enhance engagement and drive revenue growth.

Industry Significance

As a leader in immersive sales technology for the hospitality industry, Visiting Media has significantly impacted how properties showcase their spaces and engage with potential clients. Its platforms, TrueTour™ and SalesHub™, are utilized by major brands and management companies, redefining sales and marketing strategies within the sector.

Key Strategic Focus

Core Objectives

Innovation in Sales Enablement: Developing cutting-edge tools that integrate immersive technologies to enhance the sales process.

Customer-Centric Solutions: Providing tailored solutions that address the unique needs of hospitality sales teams, improving efficiency and effectiveness.

Global Expansion: Extending the reach of its platforms to a diverse clientele worldwide, including major hotel chains and independent venues.

Areas of Specialization

Immersive Content Production: Creating high-quality 360° photos, 3D models, CGI, and virtual reality experiences.

Sales Enablement Platforms: Offering tools like TrueTour™ and SalesHub™ that integrate immersive media with traditional sales materials.

Digital Asset Management: Providing solutions for organizing, distributing, and analyzing digital content across various channels.

Key Technologies Utilized

Virtual Tours and 3D Modeling: Utilizing advanced imaging technologies to create interactive and engaging virtual experiences.

Computer-Generated Imagery (CGI): Employing CGI to produce realistic and customizable visual content.

Artificial Intelligence (AI): Integrating AI capabilities, such as AI-enabled Smart Tagging, to streamline content management and enhance searchability.

Primary Markets Targeted

Hotels and Resorts: Enhancing property presentations to attract and engage potential guests.

Event Venues: Providing immersive tools to showcase spaces for weddings, conferences, and other events.

Hospitality Brands and Management Companies: Offering scalable solutions for large-scale operations to maintain brand consistency and improve sales performance.

Financials and Funding

Funding History

Visiting Media has secured strategic investments to fuel its growth and innovation:

January 2023: Received a strategic growth investment from JMI Equity, a growth equity firm focused on investing in leading software companies. This investment has accelerated Visiting Media's ability to bring new, innovative products and technologies to its growing customer base in the hospitality industry.

Financial Performance

While specific financial details are not publicly disclosed, industry estimates suggest:

Estimated Annual Revenue: Approximately $32.5 million.

Employee Count: Around 130 employees.

Pipeline Development

Key Pipeline Candidates

Visiting Media continues to develop and enhance its suite of products:

TrueTour™: An immersive sales enablement platform that integrates virtual tours with sales and marketing materials.

SalesHub™: A sales enablement platform tailored specifically for the hospitality industry, offering next-generation capabilities to empower hospitality teams.

Stages of Development

Both platforms are actively utilized by numerous clients, with ongoing updates and enhancements to meet evolving market demands.

Target Conditions

The platforms are designed to address the unique challenges of the hospitality industry, including:

Sales Efficiency: Streamlining the sales process to reduce cycle times and increase conversion rates.

Customer Engagement: Enhancing interactions with potential clients through immersive and interactive content.

Anticipated Milestones

Visiting Media continues to focus on expanding its product offerings and integrating advanced technologies to maintain its competitive edge in the market.

Technological Platform and Innovation

Proprietary Technologies

TrueTour™: An enhanced virtual tour platform that combines various virtual content with sales and marketing collateral, accessible through a single link, text, or QR code.

SalesHub™: A sales enablement tool designed specifically for the hospitality industry, integrating immersive content with other collateral to create custom digital experiences.

Significant Scientific Methods

Immersive Media Production: Utilizing advanced imaging technologies to create interactive and engaging virtual experiences.

AI-Driven Content Management: Implementing AI capabilities, such as AI-enabled Smart Tagging, to streamline content management and enhance searchability.