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Visoon Video Impact Gmbh & Co. Kg

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Company Market Research Report: Visoon Video Impact GmbH & Co. KG



Company Overview



  • Name: Visoon Video Impact GmbH & Co. KG

  • Mission: No explicit mission is provided, but it is indicated that the company aims to creatively and quickly provide innovative solutions in TV and Big Screen marketing. They focus on developing crossmedial solutions and tailor content for various target audiences.

  • Founded: 2016

  • Founders: Founded as a joint venture of Axel Springer and Paramount.

  • Key People:

  • Alexander - Account Director

  • Anastasia - Sales Strategy & Agency Manager

  • André - Director Finance and Operations

  • Andreas - Group Manager Digital Ad Operations

  • Anna - Group Manager Digital

  • Annegret - Senior Marketing Manager

  • Headquarters: Axel-Springer-Str. 65, 10888 Berlin, Germany

  • Number of Employees: Over 40

  • Revenue: No information is available

  • Known For: Visoon is known for marketing TV and Big Screen offerings from Axel Springer and Paramount, including brands such as WELT, N24 Doku, Comedy Central, MTV, Nickelodeon, and Pluto TV.


Products



TV and Big Screen Marketing


  • Description: Visoon focuses on marketing services for various brands and channels, providing innovative advertising and TV solutions.

  • Key Features:

  • Crossmedial Solutions: Offers crossmedial content solutions tailored to target diverse demographic groups.

  • Holistic Planning: Provides agnostic and holistic planning across line-ups such as linear TV, ATV, CTV, and programmatic TV.


Media Brands under Visoon's Marketing Portfolio


  • WELT: Offers news and economic formats, political talks, informative magazines, and live sports broadcasting.

  • N24 Doku: A timeshift channel featuring documentaries and reports with brand-safe advertising spots.

  • Comedy Central: Dedicated to 100% comedy programming, including sitcoms and cartoons for adults.

  • Nickelodeon: Focused on kids aged 3-13, offering a blend of cartoons and live-action content.

  • MTV: Known for music and entertainment, hosting large music and pop culture events.

  • Pluto TV: An internet-based TV serving a variety of genres with free ad-supported streaming services.


Recent Developments



  • New Products/Features:

  • WELT: Expansion to include live sport broadcasting of Handball and Basketball Bundesliga in partnership with DYN.

  • N24 Doku: Continuous first-class documentaries replacing standard news broadcasts.

  • Comedy Central: 24-hour "American Dad!" marathon leading up to US presidential elections.

  • Nickelodeon: Launch of "Willkommen bei den Louds" season 8 and "Max und die Halbritter."

  • MTV: MTV EMA 2024 nominations and the launch of "The Surreal Life: Villa of Secrets."

  • Pluto TV: Hosts channels like Euronews, CNN, and CBS News for the US elections.

  • Berliner Fernseh Gruppe: Launch of new channel DOKUSAT, offering thorough documentaries.


  • Recent Partnerships:

  • Pluto TV: Partnership with DAZN for exclusive sports content.


Conclusion



This report provides a thorough overview of Visoon Video Impact GmbH & Co. KG, outlining its foundation, products, recent developments, and strategic focus. It is clear that the company prioritizes innovative, cross-platform media solutions and maintains a significant foothold in TV marketing across multiple well-established brands.