Company Research Report: Vistar Media
Company Overview
Name
Vistar Media
Mission of the Company
"To leverage out-of-home advertising's unique ability to work for both marketers and consumers by hosting the world’s most extensive out-of-home inventory, providing the scale, data, and expertise that allows brands to turn discovery into action."
Founded
No information is available
Founders
No information is available
Key People in the Company
- Michael Provenzano - CEO & Co-Founder
- Mark Chadwick - CIO & Co-Founder
- Janet Urciuoli - CFO
- Ross McNab - CRO
- Tom Fleischer - CTO
Headquarters
149 5th Avenue, 6th Fl, New York, NY 10010
Number of Employees
No information is available
Revenue of the Company
No information is available
Reputation
Vistar Media is known for pioneering programmatic advertising and facilitating out-of-home (OOH) advertising campaigns through advanced technology and a comprehensive inventory network.
Products
Overview
Vistar Media provides a suite of solutions for media owners and marketers, designed to enhance out-of-home advertising.
Products Offered
1. Programmatic Marketplace
- Description: A platform that connects marketers with media owners to plan, buy, and execute advertisements programmatically.
- Key Features:
- Real-time bidding
- Audience targeting
- Detailed analytics
2. Enterprise Operations
- Description: Tools and technologies to manage digital signage networks and advertising inventory.
- Key Features:
- Inventory management
- Reporting and analytics
- Compliance and regulatory support
3. Solutions for Media Owners
- Description: A suite of tools designed specifically for media owners to manage their digital out-of-home networks and maximize revenue.
- Key Features:
- Inventory management
- Dynamic ad serving
- Performance analytics
4. Solutions for Marketers
- Description: Technologies and strategies tailored for marketers to optimize their out-of-home campaigns.
- Key Features:
- Campaign planning and execution
- Audience insights
- Performance measurement
Recent Developments
Recent Developments in the Company
- Expansion: Vistar Media has expanded its operations in Southeast Asia.
- Growth: Demonstrates significant market surge in H1 2024.
- New Locations: Opened a new office in Melbourne, Australia.
New Products Launched
No new products have been explicitly mentioned in the given data.
New Features Added to Existing Products
- Deals API integrations: Announced new Deals API integrations enhancing the programmatic buying process.
New Partnerships
- VIOOH Partnership: Bolstering programmatic OOH capabilities through a new partnership with VIOOH.
This report is complete based on the information available and provided. Fields with "No information is available" indicate that the required data was not found in the provided text.
