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Visualfabriq Revolutionizing Revenue Forecasting And Optimization

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Company Research Report: Visualfabriq



Company Overview



Name and Mission of the Company


  • Company Name: Visualfabriq

  • Mission: Empowering Consumer Packaged Goods (CPG) companies to drive profitable revenue growth through reliable revenue forecasting and optimization.


Founding Details


  • Founded: 2013

  • Founders: Jaco Brussé and Carst Vaartjes

  • Headquarters: Bisonspoor 3002, D701, 3605 LT Maarssen, The Netherlands

  • Key People:

  • Jaco Brussé: Co-Founder and Board Member

  • Carst Vaartjes: Co-Founder and Chief Innovation Officer


Company Details


  • Number of Employees: 100+ (Global)

  • Revenue: No information is available

  • Known For: Visualfabriq is known for its state-of-the-art AI-enhanced revenue management software, helping CPG companies optimize their trade promotions, pricing, and demand forecasting.


Products



Product Overview


Visualfabriq offers a suite of integrated SaaS solutions specifically designed for revenue management in the CPG industry.

Product Offerings and Key Features


1. Trade Promotion Master (TPM)
  • Description: Trade promotion management and optimization tool.

  • Key Features:

  • AI-driven promotion optimization

  • Scenario planning and evaluation

  • Integration of ex-factory and syndicated data

  • Audit-proof approval workflow


2. Trade Spend Master (TSM)
  • Description: Tool for managing and optimizing trade spend and pricing strategies.

  • Key Features:

  • Financial visibility of trade spend impact on P&L

  • Pricing elasticity analysis

  • Scenario creation for trade spend strategies

  • Seamless data integration and audit trails


3. Demand Forecast Master (DFM)
  • Description: Advanced demand forecasting tool powered by AI.

  • Key Features:

  • AI-based baseline predictions

  • Integration of actuals for improved accuracy

  • Exception-based forecasting process

  • Detailed granularity down to product and account level


4. Marketing Events Master (MEM)
  • Description: Solution for managing and optimizing brand activation and marketing events.

  • Key Features:

  • Integrated event planning and tracking

  • Financial control over marketing spend

  • Event calendar synchronization

  • Audit-proof workflows


Recent Developments



Product Enhancements and New Features


  • Trade Promotion Master Enhancements:

  • Enhanced AI capabilities for zero-touch planning

  • Integrated claim matching and volume actualization


  • Demand Forecast Master Enhancements:

  • Embedded best-in-class statistical AI models

  • Improved forecasting scenarios with seasonality and risk adjustments


  • Trade Spend Master Enhancements:

  • Enhanced pricing elasticity models

  • New features for handling "in and out" short-term sales items

  • Integration with external data sources for comprehensive analysis


New Partnerships


  • Strategic Partnerships:

  • Collaboration with world-renowned experts in strategy, consulting, and technology

  • Partnerships with leading global consulting firms such as Accenture, Deloitte, and PWC


  • Global Expansion Initiatives:

  • Opening new offices and presence in key markets including the United States, United Kingdom, Spain, Singapore, and India


  • Award Recognitions:

  • Awarded best-in-class distinctions in the Promotion Optimization Institute (POI) 2023 Enterprise Planning Vendor Panorama report


Noteworthy Mentions


  • Client Testimonials:

  • Heineken, Unilever, and Mars among other top-tier clients reported significant improvements in promotional effectiveness and overall revenue management.


  • Industry Impact:

  • Visualfabriq is continuously recognized for revolutionizing revenue forecasting and optimization in the CPG industry, helping companies transition from legacy systems to advanced AI-driven solutions.


  • Security and Compliance:

  • Fully certified with ISO/IEC 27001, SOC 1, and SOC 2, ensuring stringent data security and compliance standards.


Contact Information


  • Headquarters:

  • Bisonspoor 3002, D701, 3605 LT Maarssen, The Netherlands

  • Email: info@visualfabriq.com

  • Phone: +31 (0)85 5000 170



This concludes the company-focused market research report for Visualfabriq. All the information is based on the data provided and available from the company's website.