Overview
Viva Day Spa + Med Spa, founded in 2005 and based in Austin, Texas, operates four locations catering to spa and medical spa services. The spa is celebrated for its array of offerings like massage, facials, Hydrafacial, Botox, lip filler, body contouring, laser hair removal, and microneedling. Its innovative mix of traditional relaxation techniques and modern medical aesthetics highlights its commitment to providing premier wellness experiences.
Leadership and Founders
The enterprise was co-founded by Laurie Aroch, Maya Aroch, and Shannon Mouser, who amalgamated their diverse expertise to shape a spa centered on premium quality experiences.
- Laurie Aroch: With a background in pharmacy, she contributes her knowledge of health and wellness to the spa's offerings as a co-owner.
- Maya Aroch: As a materials engineer and inventor, she fosters creativity and innovation in the spa's development and daily operations.
- Shannon Mouser: Renowned for her visionary role, Shannon enhances the spa's community presence and operational success.
Team and Operations
The key team members managing Viva's operations include:
- Dr. Aisha White, MD: The Medical Director ensures medical and safety standards, holding a board certification in plastic surgery.
- Suzanne Mahoney: As Head of Marketing, she broadens the spa's audience through strategic initiatives.
- Sara Edwards: Leading as Vice President of Operations, she is vital in the day-to-day management and strategic company planning.
- Taylor Carson and Nikki Ack: Spa Managers responsible for service delivery, with Nikki also integrating holistic wellness as a lifestyle coach.
Additional notable figures include:
- Blake Beyer: Assistant Medical Spa Manager
- Kayelee Parker: Engagement Center Manager
- Amy Scanes: Practice Manager, L.H.R.P, L.S.O
- Lauren Spiers: Hiring Manager
- Heather Russo: Licensed Massage Therapist (LMT)
Recent Developments
In November 2023, Lead Capital Partners invested in Viva Day Spa + Med Spa, indicating growth potential and market expansion opportunities. Additionally, they introduced advanced services like Botox and other non-invasive treatments in their new Round Rock location.
Customer Insights and Special Offerings
Viva maintains high customer satisfaction, evident by its consistent 4.5+ ratings across different platforms. Personalized treatments catering to individual client needs bolster its reputation. Promotional activities like first-time Botox discounts and event prizes attract new clientele, supporting client engagement and enhancing the spa’s appeal.
Financial Performance
The spa boasts an estimated annual revenue of $7.5 million, maintaining substantial financial health with a revenue per employee of $73,529. Employing approximately 102 individuals, Viva showcases an employee growth rate of 9%, reflecting efficient internal performance and external competitiveness.
Competitive Landscape
Viva operates amidst several noteworthy competitors:
1. Top Fitness: $3.5 million in revenue with 150 employees.
2. Orangetheory Fitness: Global reach with over 1,500 studios, generating more than $1 billion in systemwide sales.
3. Brident Dental & Orthodontics: Generates $15 million in revenue with a significant workforce.
4. Specialty1 Partners: Recognized in the dental surgery space with notable partnership accomplishments.
These competitors span the wellness and fitness industries, offering varied services. Viva sets itself apart with its innovative fusion of spa relaxation and medical aesthetics, enabling it to navigate the rapidly evolving wellness sector effectively.
Strategic Insights
Viva Day Spa + Med Spa focuses its strategy on blending medical aesthetic expertise with a luxurious spa ambiance, positioning itself uniquely. Recognized as one of the Best Spas and Best Places to Work in Austin, it highlights a strong commitment to both employee development and client-centric services. Its robust revenue per employee and stable growth enable Viva to maintain a competitive edge in the high-end spa market. Leveraging client loyalty and expanding service offerings can enhance its standing against competitors like Orangetheory Fitness and Brident Dental & Orthodontics.
