vivaldi_ Research by SuperAGI

Company Overview

Vivaldi Group is a global business reinvention firm headquartered in New York City, founded in 1999. The company specializes in brand strategy, brand-led growth, innovation, marketing, AI, and new tech and data. With over 71 employees, Vivaldi is known for its expertise in combining creative design and strategic consulting to address complex business challenges, with a strong emphasis on innovation and growth. [Visit Vivaldi Group](https://vivaldigroup.com/)

Key Services

Brand Strategy & Transformation

AI, New Tech & Data Solutions

Marketing & Growth Acceleration

People, Culture & Capability Building

Leadership Team

Erich Joachimsthaler, Ph.D.

Position: Founder and CEO

Background: Erich is a seasoned consultant and academic. He specializes in leveraging new technologies to enhance brand strategies and is widely recognized for his publication, "The Interaction Field." [LinkedIn](https://www.linkedin.com/in/erichjoachimsthaler)

Tracy Huser

Position: Partner

Expertise: With over 15 years of consulting experience, Tracy enhances brand and marketing strategies focused on both B2B and B2C clients. She can be contacted at [thuser@vivaldigroup.com](mailto:thuser@vivaldigroup.com), Phone: +1 212-965-0900. [LinkedIn](https://www.linkedin.com/in/tracyhuser)

Richard Rolka

Position: Chief Financial Officer

Contributions: Richard manages Vivaldi's global operations, aligning finance with strategic growth initiatives. He emphasizes the "One Vivaldi" strategic direction. [LinkedIn](https://www.linkedin.com/in/richardrolka)

Markus Zinnbauer, Ph.D.

Position: Senior Partner

Focus: Heads Vivaldi's global data and analytics practice, blending strategic insight with data-driven marketing and strategic innovations. [Profile](https://vivaldigroup.com/people/dr-markus-zinnbauer/)

Lee Powney

Position: Senior Partner

Role: With 20 years of experience in strategic consulting, Lee drives transformative projects across industries like CPG, Financial Services, and Tech. He is noted for applying cultural trends in strategy development. [LinkedIn](https://uk.linkedin.com/in/leepowney)

Strategic Focus

Vivaldi emphasizes the fusion of art with science and strategy with human imagination to ensure clients are well-equipped for future opportunities. Utilizing rigorous strategic frameworks, they craft powerful, consumer-centric experiences and foster transformative business practices. Their commitment to AI and technological innovation is a key differentiator in the competitive marketplace.

Vivaldi focuses on building adaptable, human-led, and tech-powered brands, ensuring impactful and sustainable results from their collaborations.

Competitor Profile

Competitors

Vivaldi competes with several innovative consulting and brand strategy firms, including:

Strategos: Known for its focus on growth strategies and innovation capabilities tailored to client needs.

Prophet: Accelerates business growth through a fusion of creativity and consulting.

Finch Brands: Integrates comprehensive brand strategy and consumer insights to enhance brand performance.

Lippincott: A consultancy focusing on creative design and strategic brand growth.

The Cambridge Group: Delivers profit-focused growth strategies through data analytics and demand understanding.

Competitor Insights

1. Strategos: Personalized growth strategy development, enhancing innovation capabilities tailored to specific client needs.
2. Prophet: Merges creativity with consulting to transform business models and accelerate growth.
3. Finch Brands: Centers on brand strategy innovation, utilizing consumer insights for brand enhancement.
4. Lippincott: Offers strong expertise in creative design and strategic brand transformations.
5. The Cambridge Group: Specializes in demand-driven, profitable growth strategy formulation.

Notable Achievements

Vivaldi is acclaimed for its impactful brand-led transformation strategies, consistently driving long-term client success while exploring new growth avenues and extending current business models.

Strategic Approach

Vivaldi places client success at the core of their engagements, integrating innovative thought and strategic brand planning to navigate business complexities. Their consulting services are designed to redefine the growth directions of enterprises facing dynamic market challenges.

Opportunities for Engagement

Business development stakeholders can highlight Vivaldi’s innovative positioning and strategic use of technology to drive brand growth, offering potential for collaborative consultancy engagements.