Vivid Learning Systems: Market Research Report
Overview
Vivid Learning Systems, a division of the Health & Safety Institute (HSI), stands as one of the leading providers of online safety training in the nation. Acquired by HSI in March 2018, Vivid Learning Systems has been instrumental in broadening HSI’s comprehensive safety training offerings. Known for its strength in high-risk industrial safety training, Vivid plays a key role in HSI's strategy to deliver flexible and broad-ranging services.
Product and Service Offering
Specializing in online safety training, Vivid Learning Systems is focused on minimizing workplace accidents and ensuring adherence to OSHA regulations. The company provides an extensive catalog of training courses that cater to various industry needs. This includes OSHA 10- and 30-hour certification, and courses in HazCom, mine safety, construction safety, as well as specialized topics including electrical work and transportation safety.
Corporate Integration
Since its acquisition by HSI, Vivid Learning Systems has amplified its reach and service capabilities. The merger allowed for a cohesive safety training solution, combining Vivid’s content-rich expertise with HSI’s market presence and technological innovations. As part of their integration efforts, Vivid’s proprietary training solutions have become available via HSI’s unified platform with the deactivation of vividlearningsystems.com.
Leadership and Key Personnel
Vivid Learning Systems operates under the leadership of Rob Corbin, Vice President of Operations, and Jill James, the Chief Safety Officer at HSI. Jill James is a prominent figure in safety protocols and knowledge dissemination efforts, known for her "Accidental Safety Pro" podcast and contributions to safety education. Additionally, Matt Hammer serves as the CEO, holding a 70% approval rating, and drives the company’s vision and strategic operations.
Market Position and Clientele
Vivid Learning Systems has built a robust brand reputation based on advanced safety training methods, which originally stemmed from its association with the Hanford Nuclear Site. Through the strategic merger with HSI, Vivid strengthens its foothold in the safety training market, serving clients in 71 countries, delivering over 23 million courses annually, and engaging 750,000+ daily active users. The company prides itself on maintaining a customer-focused approach by addressing evolving safety compliance needs with innovative solutions.
Financial and Operational Insights
- Annual Revenue: Approximately $9.2 million
- Employee Count: 62
Competitor Analysis
Vivid Learning Systems contends with several competitors in the e-learning and safety training sectors. Key competitors include Alchemy Systems LP, Mastery Technologies, Knowledge Anywhere, Docebo, SAP Litmos, and Skillsoft. Vivid differentiates itself with its specialized focus on safety training content, leveraging the broader resources of HSI to maintain its competitive edge.
Online Presence and Industry Positioning
With a strong online educational platform, Vivid Learning Systems addresses both safety and compliance training demands. By adopting innovative technologies, Vivid positions itself as a leading contender in its niche market. The company capitalizes on its affiliation with HSI to expand its market reach and improve service deliverables, contesting significant demand within the safety training niche of the e-learning industry.
Vivid Learning Systems represents a powerful entity equipped with cutting-edge e-learning methodologies, standing firm against its competitors through its specialized safety training focus bolstered by its parent company’s robust market presence.
