V

Vividly

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Company Research Report: Vividly



Company Overview


Company Name: Vividly
Mission: To help Consumer Packaged Goods (CPG) brands optimize their trade promotion management, improve trade spend ROI, and enhance deduction management.

Founding Information


Founded: 2017
Founders: No information is available

Key People


  • Frank B. - President, Jovial

  • Chris T. - VP of Sales, Bulletproof

  • Josh R. - VP of Sales, Lesser Evil

  • Karen H. - National Sales Director, Wild Planet

  • Julie Smith - Head of Customer Success

  • David Gronwall - Customer Success Manager

  • Jenny Du - Customer Success Manager

  • Chelsea Miller - Customer Success Manager

  • Peter Brown - Customer Success Manager

  • Jarvis Stack - Director of Implementation

  • Brenda Eddins - Senior Trade Finance Manager

  • Albert Sinopoli - Implementation Coordinator

  • Kristina Leonardo - Implementation Coordinator


Company Headquarters


Location: No information is available

Employees


Number of Employees: No information is available

Revenue


Revenue: No information is available

Reputation


Known For:
Vividly is recognized for its comprehensive trade promotion management software that helps streamline trade promotion management, improve forecasting accuracy, and enhance deduction management. The company serves over 2,500 CPG professionals and is highly rated on platforms like G2 (4.8 out of 5 stars) and Capterra (4.9 out of 5 stars).

Products



Product Overview


Vividly offers a robust suite of products aimed at enhancing trade promotion management for CPG brands.

Vividly Base Solution


  • High-Level Description: Tool for managing trade promotions, integrating planning, execution, and analysis in a single platform.

  • Key Features:

  • Sales Planning

  • Advanced Promotion Duplication

  • Bulk Submit Promotions

  • Bulk Approve Promotions

  • Deduction to Promotion Matcher

  • Promotion Analytics

  • Spend Analysis

  • Unit Sales Analysis

  • Promotion Timing Analysis


Vividly +


  • High-Level Description: An advanced version tailored for mid-market and enterprise brands, offering deeper insights and more sophisticated analytics.

  • Key Features:

  • Includes all features from Vividly Base Solution

  • Promotion ROI Analysis

  • Budgeting

  • Promotion Price Validation

  • Promotion Compliance Percentage

  • Promotional Sales Lift

  • Finance Analytics

  • Accruals

  • Customer P&L

  • Custom Reporting & Dashboards


Forecast


  • High-Level Description: A tool to connect sales forecasts and planned promotions, leveraging POS and ERP data.

  • Key Features:

  • Baseline volume and revenue projections by week by item for each customer

  • Bridge shipment forecasts with indirect retailer forecasts

  • Real-time updates and adjustments


Recent Developments



Case Studies and Success Stories



Jovial Foods


  • Challenge: Handling a messy deductions process and improving visibility into trade spend.

  • Result: Implemented Vividly’s solutions which resulted in identifying and recovering $27k worth of invalid chargebacks in a few months.


Perfect Snacks


  • Challenge: Managing trade promotions via cumbersome Excel sheets.

  • Result: With Vividly, they streamlined their forecasting process and improved promotional efficiency and ROI.


Quinn Snacks


  • Challenge: Managing trade promotions with a lack of traceability and transparency.

  • Result: By adopting Vividly, they achieved more granular reporting and better forecasting, saving dozens of hours of manual work per month.


Product Updates


  • Home Dashboard Update: Enhanced visibility into trade spend.

  • Deductions Dashboard Update: Streamlined deduction management for greater control and visibility.


Strategic Partnerships


  • Catena Solutions Partnership: Aimed at enhancing revenue growth management.

  • Satellite Integration: Transformed CPG Sales with cutting-edge technology integration.


Conclusion


Vividly stands out as a leader in trade promotion management solutions for CPG brands, providing tools that significantly improve planning accuracy, manage deductions efficiently, and modernize reporting and forecasting processes.