Vivie Company Profile

Background

Vivie is a leading provider of senior living and in-home care services, dedicated to enriching, empowering, and elevating individuals throughout their life journeys. Formed in 2024 through the merger of two esteemed organizations—Knute Nelson and Walker Methodist—each with over 75 years of community service, Vivie combines a rich legacy with a forward-thinking approach to care. Operating across Minnesota, North Dakota, and Wisconsin, Vivie serves more than 13,000 individuals annually with a team of over 2,300 caregivers.

Key Strategic Focus

Vivie's strategic focus centers on providing a comprehensive spectrum of care that supports independence, health, and happiness at every stage of life. Their services include senior living options such as independent living, assisted living, and memory care, as well as in-home care services like hospice, home health care, and population health programs. By integrating these services, Vivie aims to offer personalized care plans tailored to the specific needs and preferences of each individual, fostering a sense of belonging and purpose within the communities they serve.

Financials and Funding

While specific financial details are not publicly disclosed, Vivie operates as a private, non-profit organization. The Vivie Foundation plays a pivotal role in advancing the organization's mission by raising funds, building donor relationships, and creating impactful programs. Contributions to the Foundation support life-enhancing services and enrich the well-being of the communities Vivie serves.

Pipeline Development

Vivie continually expands its service offerings to meet the evolving needs of the aging population. Recent developments include the introduction of wellness centers and specialized programs focusing on spiritual life, dining and catering, and rehabilitation services such as physical, occupational, and speech therapy. These initiatives are designed to provide holistic care that addresses the physical, emotional, and spiritual well-being of individuals.

Technological Platform and Innovation

Vivie leverages innovative technologies and methodologies to enhance care delivery and operational efficiency. Their consulting services offer strategic support in areas such as building development, strategic planning, sales and business development, operational performance and compliance, marketing and branding, leadership development, information technology, human resources, fundraising, food services, and finance. This comprehensive approach enables Vivie to navigate the complexities of senior care with confidence and agility.

Leadership Team

Vivie's leadership team comprises experienced professionals dedicated to transforming care for individuals at every stage of life:

Mark Anderson: President and Chief Executive Officer

Katie Perry: Chief Operating Officer and Executive Vice President

Samantha Beckman: Chief Marketing and Transformation Officer

Marnie Gugisberg: Chief Financial Officer and Senior Vice President

Jamie Loken: Chief Information Officer

Steve Wilson: Senior Vice President of Housing

Kevin Coder: Vice President of Spiritual Life

Molly Holmes: Vice President of Sales | Home and Community Based Services

Erik Lindwall: Vice President of Information Technology

Nicole Nyberg: Vice President of Human Resources

Brenda Schrupp: Vice President of Quality and Corporate Compliance

Alyssa Rohloff: Vice President of Home and Community Based Services

Lindsey Sand: Vice President of Population Health

Brittney Thoreson: Vice President of Strategy and Development

Angie Urman: Vice President of Managed Partnerships

This team brings a wealth of experience and a shared commitment to excellence in care delivery.

Leadership Changes

In 2024, Vivie was formed through the merger of Knute Nelson and Walker Methodist, leading to the establishment of a unified leadership team. This strategic consolidation aimed to enhance service offerings and expand the organization's reach within the senior care industry.

Competitor Profile

Market Insights and Dynamics

The senior care industry is experiencing significant growth due to an aging population and increasing demand for comprehensive care services. Organizations that offer integrated care solutions, personalized services, and community-focused approaches are well-positioned to meet these evolving needs.

Competitor Analysis

Vivie operates in a competitive landscape alongside other senior care providers offering similar services. Key competitors include organizations that provide independent living, assisted living, memory care, in-home care, and rehabilitation services. Vivie's emphasis on personalized care plans, experienced caregivers, and a comprehensive spectrum of services distinguishes it within the market.

Strategic Collaborations and Partnerships

Vivie has established management partnerships with several organizations to enhance service delivery and operational excellence. Notable partnerships include:

Ethos Home Health Care and Hospice

Pelican Valley Senior Living

Franciscan Sisters of Little Falls

Glenwood Retirement Village

Heritage Living Center

Havenwood of Onalaska Senior Living

Lake Place 55+ Apartments

These collaborations enable Vivie to extend its reach and provide high-quality care across various communities.

Operational Insights

Vivie's strategic considerations focus on maintaining a competitive position by offering a distinct combination of personalized care, comprehensive services, and community engagement. Their integrated approach to senior care, coupled with a commitment to innovation and excellence, provides a competitive advantage in the evolving healthcare landscape.

Strategic Opportunities and Future Directions

Looking ahead, Vivie aims to continue expanding its service offerings and geographic reach to meet the growing demand for senior care services. By leveraging technological advancements, fostering strategic partnerships, and maintaining a people-first approach, Vivie is well-positioned.