Company Research Report: Vivrelle
Company Overview
Name:
Vivrelle
Mission of the Company:
No information is available
Founded:
No information is available
Founders:
No information is available
Key People:
No information is available
Headquarters:
New York City, NY
Number of Employees:
No information is available
Revenue:
No information is available
What is the company known for:
Vivrelle is known for being a members-only club providing access to coveted designer handbags, jewelry, watches, and diamonds for a monthly membership fee.
Products
Products Offered:
- Handbags
- Designer Jewelry
- Fine Jewelry
High-level Description of Products:
Vivrelle offers a variety of luxury accessories including handbags, jewelry, watches, and diamonds through four distinct membership tiers. Members have the ability to borrow these items and swap them as desired.
Key Features of Each of the Products:
Handbags:
- Handbags from top luxury designers.
- Included in various membership tiers allowing access based on the item's estimated retail value.
Designer Jewelry:
- High-end jewelry selections, authenticated for quality and authenticity, available across all membership tiers.
Fine Jewelry:
- Premium fine jewelry with options differing based on membership plans.
Membership Tiers and Benefits:
Premier ($45/month + tax):
- Borrow one item per month.
- Limited to jewelry with an estimated retail value up to $1,000 and select handbags.
- Can be added to any existing memberships.
Classique ($119/month + tax):
- Borrow one item per month with an estimated retail value up to $4,000.
- Access to a wide range of jewelry and handbags.
Couture ($219/month + tax):
- Borrow one item per month with an estimated retail value over $4,000.
- Includes rare, unique, and limited-edition pieces.
Couture+ ($309/month + tax):
- Borrow two items at a time: one item from the Classique closet and one item from the Couture closet.
Additional Features and Benefits:
- Love an Item?: Members can keep items as long as they want and have the option to purchase them at discounted prices.
- Stylist Advice: Members have access to unlimited stylist appointments, available both in-person and via FaceTime.
- NYC Showroom: Exclusive access for members to try and swap items in person.
- Coverage: Standard coverage for normal wear and tear is included, with an option to upgrade for accidental damage coverage ($18/month).
Recent Developments
Recent Developments in the Company:
- Bridal Program: Launch of a new bridal program named "Something Borrowed," catering to wedding season accessories.
New Products Launched:
- Collaboration with Over The Moon: A curated selection of accessories handpicked by style experts at Over The Moon has been introduced.
New Features Added to Existing Products:
No information is available
New Partnerships:
- Four Seasons Houston: Vivrelle members can enjoy exclusive discounted rates.
- Sakara Life: Special pricing available for Vivrelle members to enjoy clean, plant-powered nutritional products.
Conclusion:
Vivrelle provides an innovative luxury accessory rental service designed to offer flexible access to high-valued items. The company’s curated tiers allow members to enjoy a variety of luxury products with options for purchase and continuous stylist support. The launch of new programs such as the bridal initiative demonstrates the company's proactive approach in catering to different market needs.
