Vinyl Me, Please (VMP) Company Profile

Background

Overview

Vinyl Me, Please (VMP) is a record-of-the-month club founded in 2012, dedicated to curating exclusive vinyl pressings and fostering a community around music appreciation. Subscribers receive a limited edition vinyl record each month, accompanied by an album-inspired art print and a custom cocktail pairing recipe. In addition to the monthly selections, members gain access to exclusive benefits, including a weekly email digest covering music and lifestyle topics, as well as an online store offering curated records at special pricing with free shipping.

Mission and Vision

VMP's mission is to deepen the connection between music enthusiasts and the art of vinyl records. The company emphasizes the importance of vinyl as a medium for experiencing music, highlighting the journey of a record from artist to listener. VMP is committed to building relationships with partners who share a passion for delivering high-quality products and experiences.

Industry Significance

Operating within the music and entertainment industry, VMP has played a significant role in the resurgence of vinyl records, catering to collectors and new listeners alike. By offering exclusive pressings and fostering a community, VMP has contributed to the cultural appreciation of vinyl as a medium for music consumption.

Key Strategic Focus

Core Objectives

VMP aims to provide music enthusiasts with a curated selection of vinyl records, enhancing their listening experience and building a community around shared musical interests.

Areas of Specialization

The company specializes in curating exclusive vinyl pressings, often featuring limited editions and special releases that are not readily available elsewhere.

Key Technologies Utilized

VMP employs e-commerce platforms to manage subscriptions and sales, utilizes digital marketing strategies to engage with its community, and leverages logistics and supply chain technologies to fulfill orders efficiently.

Primary Markets Targeted

VMP primarily targets music enthusiasts and vinyl collectors in the United States, with a focus on individuals seeking exclusive and curated vinyl releases.

Financials and Funding

Funding History

VMP has raised a total of $4.44 million across multiple funding rounds.

Recent Funding Rounds

The most recent funding round was an asset sale, where VNYL Inc. acquired the assets of VMP in June 2025.

Notable Investors

Investors in VMP include VNYL Inc., Upslope Ventures, and FirstTracks Ventures.

Utilization of Capital

The capital from the recent acquisition was utilized to restore operations, fulfill outstanding orders, and reestablish VMP as a leading record-of-the-month club.

Pipeline Development

Key Pipeline Candidates

VMP's pipeline includes exclusive vinyl pressings of various albums, often featuring limited editions and special releases.

Stages of Development

The company is in the process of curating and producing these exclusive pressings, with plans to release them to subscribers on a monthly basis.

Target Conditions

VMP focuses on albums that are significant to music history, have a dedicated fan base, or are considered essential to the vinyl collection.

Timelines for Milestones

The company aims to release new exclusive pressings monthly, with the next anticipated milestone being the release of the upcoming month's selection.

Technological Platform and Innovation

Proprietary Technologies

VMP utilizes proprietary curation methods to select albums for their exclusive pressings, ensuring a unique and high-quality product for subscribers.

Significant Scientific Methods

The company employs data analytics to understand subscriber preferences and trends, informing their curation process.

AI-Driven Capabilities

While specific AI-driven capabilities are not detailed, VMP likely uses data-driven approaches to enhance customer experience and operational efficiency.

Leadership Team and Changes

Key Executives

Nick Alt: CEO of VMP, leading the company's strategic direction and operations.

Emily Muhoberac: President & COO, overseeing day-to-day operations and customer relations.

Professional Backgrounds and Contributions

Nick Alt brings experience in the music industry and a passion for vinyl records, guiding VMP through its transition and relaunch. Emily Muhoberac has a background in operations and customer service, focusing on restoring and enhancing customer trust and satisfaction. Both leaders have been instrumental in VMP's acquisition by VNYL Inc., the restoration of services, and the reestablishment of the company's reputation in the vinyl community.

Recent Appointments

In June 2025, Nick Alt joined VMP as CEO, and Emily Muhoberac was appointed as President & COO, following the acquisition by VNYL Inc.

Competitor Profile

Market Insights and Dynamics

The vinyl record industry has experienced a resurgence, with a growing community of collectors and enthusiasts seeking exclusive and curated releases. This trend has led to the emergence of several companies offering similar services.

Competitor Analysis

VNYL: A vinyl record club focusing on personalized music curation, offering monthly deliveries based on subscribers' music tastes.

Third Man Records Vault: A subscription service providing exclusive vinyl releases from the Third Man Records label.

Joyful Noise Recording: A record label and subscription service offering limited edition vinyl releases.

Rough Trade Club: A subscription service from the renowned Rough Trade record store, offering curated vinyl selections.

Vinyl Moon: A monthly vinyl subscription service that includes a curated mix of music and original artwork.

Turntable Kitchen Pairings Box: A subscription service combining vinyl records with culinary experiences, including recipes and ingredients.

Music Library Box: A subscription service offering a curated selection of vinyl records.

Strategic Collaborations and Partnerships

VMP has collaborated with artists and labels to produce exclusive vinyl releases, enhancing its offerings and appeal to subscribers. Notably, in February 2023, VMP partnered with Dolly Parton to release remastered editions of her albums on vinyl, including titles that had been out of print for decades.

Operational Insights

VMP differentiates itself through its exclusive curation of vinyl records, often featuring limited editions and special releases. The company's focus on community engagement and high-quality products positions it uniquely in the market.

Strategic Opportunities and Future Directions

VMP aims to expand its subscriber base by offering unique and exclusive vinyl releases, enhancing customer engagement through personalized experiences, and exploring new partnerships with artists and labels to diversify its offerings.