VOESH Company Profile

Background

VOESH New York, established in 2013 by co-founders Vera Oh and Joseph Choi, is a pioneering beauty brand dedicated to revolutionizing the spa industry with clean, vegan, and cruelty-free skincare products. The company's mission is to provide safer, healthier, and more enjoyable spa experiences for both professionals and consumers. VOESH emphasizes transparency, ethical sourcing, and the exclusion of over 1,680 harmful ingredients, aligning with its vision to elevate industry standards and promote overall well-being.

Key Strategic Focus

VOESH's strategic focus centers on:

Product Innovation: Developing unique, single-use spa treatments such as the patented "Pedi in a Box" and "Mani in a Box," designed for hygiene and convenience.

Clean and Conscious Formulations: Crafting 100% vegan products free from parabens, phthalates, and other harmful substances, ensuring safety and efficacy.

Market Expansion: Extending its reach to over 100,000 spas across 30 countries, including partnerships with luxury hotels, resorts, and salon chains.

Financials and Funding

VOESH Corporation's estimated annual revenue is approximately $7.8 million, with a revenue per employee of $216,000. The company has a workforce of 36 employees, reflecting a recent 8% decrease in staff.

Pipeline Development

VOESH continues to innovate its product line, with recent developments including:

Body Refining Roller Crème: Launched in May 2024, this product aims to enhance the company's body care offerings.

Vitamin C Shower Filter: Recognized with the 2022 Cosmoprof Award in the organic and natural category, highlighting VOESH's commitment to quality and innovation.

Technological Platform and Innovation

VOESH distinguishes itself through:

Proprietary Technologies: Holding patents for products like "Pedi in a Box" and "Mani in a Box," ensuring unique and hygienic spa experiences.

Scientific Methodologies: Utilizing dermatologist-tested formulations that exclude over 1,680 harmful ingredients, adhering to stringent safety standards.

Leadership Team

Vera Oh: Co-Founder and CEO, leading the company's strategic vision and product innovation.

Joseph Choi: Co-Founder, instrumental in product development and operational strategies.

Rhonda Hanson: Vice President of Marketing, overseeing brand positioning and market expansion efforts.

Leadership Changes

As of the latest available information, there have been no significant recent changes in VOESH's leadership team.

Competitor Profile

Market Insights and Dynamics

The global personal care product market is experiencing significant growth, driven by increasing consumer demand for clean and vegan beauty products. VOESH's focus on ethical and transparent formulations positions it favorably within this expanding market.

Competitor Analysis

Key competitors include:

McNROE Consumer Products: Manufacturer of fragrance products.

SeneGence: Producer and seller of cosmetics.

Wella: Specializes in hair care, styling, and colorant products.

Tarte Cosmetics: Offers a range of beauty products.

Strategic Collaborations and Partnerships

VOESH has engaged in significant partnerships to enhance its market presence:

Ivystone Group: Collaboration announced in December 2023 to expand reach in the gift and home industry.

Harper Group: Partnership established in December 2023 to strengthen distribution channels in the southeast, midwest, and northeast US markets.

Operational Insights

VOESH's commitment to clean, vegan, and cruelty-free products, combined with its patented single-use spa treatments, provides a distinct competitive advantage. The company's focus on transparency and ethical practices resonates with the growing consumer demand for responsible beauty products.