Volusion is a comprehensive e-commerce platform that enables small and medium-sized businesses (SMBs) to build, manage, and expand their online stores. Established in 1999 by Kevin Sproles, the company is headquartered in Austin, Texas.
Company Overview
- Founding and Growth: Since its inception, Volusion has facilitated the creation of over 250,000 online storefronts, processing more than 225 million orders and generating over $40 billion in sales for its merchants.
- Revenue and Customer Base: In 2024, Volusion reported a revenue of $20.3 million, marking a 115.48% year-over-year growth from $9.4 million in 2023. The platform serves approximately 180,000 customers.
- Employee Strength: The company employs around 132 individuals dedicated to supporting its extensive customer base.
Product Offerings
Volusion provides an all-in-one e-commerce solution tailored for SMBs, featuring:
- Customizable Storefronts: Users can create unique online stores using responsive themes and a comprehensive site builder without requiring coding knowledge.
- E-commerce Features: The platform includes inventory management, payment processing, and unlimited product options, streamlining the selling process.
- Growth Tools: Built-in SEO management, newsletters, and a CRM system help businesses reach more customers and increase sales.
Market Position
Volusion holds a notable position in the e-commerce platform market:
- Market Share: As of 2025, Volusion accounts for approximately 0.11% of the e-commerce platform market, ranking 20th among competitors.
- Customer Distribution: The majority of Volusion's customers are small businesses, with 0-9 employees (approximately 2,006 companies), followed by those with 20-49 employees (988 companies).
Competitive Landscape
Volusion operates in a competitive environment alongside platforms like WooCommerce, Shopify, and BigCommerce. While it offers robust customization and user-friendly interfaces, it may face challenges in scalability and feature range compared to some competitors.
Recent Developments
- Bankruptcy and Restructuring: In July 2020, Volusion filed for Chapter 11 bankruptcy following a significant data breach. The company successfully emerged from bankruptcy protection in January 2021 after restructuring its debt.
- Product Enhancements: In January 2022, Volusion introduced new User Experience (UX) and User Interface (UI) enhancements to its admin interface, aiming to improve the merchant experience.
