vrai

VRAI is a fine jewelry brand specializing in engagement rings and gold jewelry featuring lab-grown diamonds. Founded in 2014 as Vrai & Oro by Vanessa Stofenmacher and Chelsea Nicholson, the company was acquired in 2017 by Diamond Foundry, a producer of man-made diamonds. Since then, VRAI has served as Diamond Foundry’s direct-to-consumer retail arm, creating jewelry that features lab-grown diamonds from their foundries in San Francisco and Washington State.

VRAI's mission is to provide high-quality, ethically sourced fine jewelry by utilizing sustainably created diamonds. The company focuses on transparency and simplicity, aiming to redefine the jewelry industry by offering products that customers can feel good about.

VRAI's strategic focus centers on offering fine jewelry that combines quality craftsmanship with ethical sourcing. By utilizing lab-grown diamonds produced by Diamond Foundry, VRAI ensures that its products are both sustainable and conflict-free. The company targets consumers seeking high-quality, ethically sourced jewelry, particularly in the engagement ring and gold jewelry markets.

As of 2022, VRAI's estimated annual revenue is $22.1 million, with an estimated revenue per employee of $251,000. The company has 88 employees and experienced a 44% growth in employee count over the past year.

VRAI's product development focuses on creating fine jewelry featuring lab-grown diamonds. The company offers a range of products, including engagement rings and gold jewelry, all designed with an emphasis on quality and ethical sourcing.

VRAI's technological platform is distinguished by its use of lab-grown diamonds produced by Diamond Foundry, the world's first zero-emission diamond producer. This partnership allows VRAI to offer sustainably created diamonds, setting the company apart in the fine jewelry industry.

The leadership team at VRAI includes CEO Mona Akhavi, who was appointed in September 2019. Under her leadership, VRAI has continued to focus on providing high-quality, ethically sourced fine jewelry.

VRAI operates in the fine jewelry market, which has seen a growing demand for ethically sourced and sustainable products. The company's focus on lab-grown diamonds positions it well within this evolving market landscape.

VRAI's primary competitors include Brilliant Earth, Grown Brilliance, Rare Carat, Blue Nile, and James Allen. These companies also focus on ethically sourced and lab-grown diamonds, offering similar products in the fine jewelry market.

VRAI's partnership with Diamond Foundry is a significant collaboration that strengthens its market position. By utilizing Diamond Foundry's lab-grown diamonds, VRAI ensures that its products are sustainably created and ethically sourced.

VRAI's strategic opportunities include expanding its product offerings and entering new markets. By leveraging its strengths in ethical sourcing and sustainability, the company is well-positioned to meet the growing demand for responsibly produced fine jewelry.

For more information, visit VRAI's official website at www.vrai.com.