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Vserv Audiencepro

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Company Research Report: AudiencePro



Company Overview



Name: AudiencePro

Mission: Democratize consumer intelligence for all brands by offering a diverse array of deterministic cross-tabbed consumer segments to fuel campaigns and win consumers.

Founded: No information is available

Founder(s): No information is available

Key People: No information is available

Headquarters: No information is available

Number of Employees: No information is available

Revenue: No information is available

Known For: Audience segmentation, deterministic consumer insights, and multi-channel activation platform designed to enhance marketing efficiencies.

Products



1. AudiencePro Segments

  • Description: Offers a collection of 700+ attributes from 550Mn+ highly deterministic user profiles to enhance consumer segmentation strategies with precise insights.

  • Key Features:

  • Access to detailed deterministic attributes.

  • Combines transactional behaviors and financial risk profiles.

  • Facilitates superior in-target reach and mass personalization.


2. Multi-Channel Activation

  • Description: Provides a seamless, self-serve platform for activating marketing campaigns across multiple channels including Google, Meta, and DSPs.

  • Key Features:

  • Achieves unduplicated reach across channels.

  • Enhances quality session time from new users.

  • Constantly expanding to include more channels.


3. Retention Solutions

  • Description: Powers smarter customer retention by combining first-party data with AudiencePro's extensive second-party intelligence.

  • Key Features:

  • Unlocks new insights about customers.

  • Enables re-segmentation and activation of curated cohorts.

  • Strengthens customer relationships.


4. Private Intelligence Partnerships

  • Description: Allows companies to take full control over AudiencePro's tech platform to create custom intelligence partnerships.

  • Key Features:

  • Tailors partnerships to specific preferences.

  • Leverages curated segments for enhanced success.

  • Can operate standalone or in conjunction with AudiencePro segments.


Recent Developments



New Products Launched:
  • No information is available


New Features Added:
  • No information is available


Recent Partnerships:
  • Coca-Cola Campaign: Partnered with EssenceMediacom to leverage deterministic 2P audience segments for targeting the desired audience during the Coke Zero campaign featuring Tiger Shroff. Created custom cohorts using segments like Consumer packaged goods transactors, fitness center visitors, and online grocery transactors.

  • Ad Experience: Crafted an engaging rich media solution using Coke Zero’s latest commercial to create an immersive user experience.


  • DSP Mutual Fund Campaign: Utilized AudiencePro technology to target investment seekers by combining custom 2P audience segments with YouTube affinity segments.

  • Objective: Enhance session rates and boost assisted conversion rates during the tax-conscious January-February-March season.


  • Dettol Campaign: Activated relevant 2P segments on YouTube to expand reach beyond TV audiences and elevate standalone YouTube campaign benchmarks for Dettol.

  • Targeted Segments: Included OTT Paid Subscribers, Online grocery and pharmacy buyers, and premium handset owners.


  • MG Motor India Lead Generation: Devised a comprehensive solution involving precise data insights and deterministic 2P segments to drive high-quality leads for MG Motor India's premium vehicle test drives.

  • Objective: Targeting affluent prospects through effective social campaigns.


Key Takeaways:
  • Robust solutions tailored for diverse industries like Automotive, BFSI, FMCG, Retail/QSR, Consumer Electronics, and Real Money Gaming.

  • Case studies showcasing the effectiveness of AudiencePro’s technology in real-world applications. Each partnership optimized marketing strategies, enhanced audience engagement, and improved Return on Advertising Spend (RoAS).




End of the Report