Vumonic Company Research Report

Company Overview

• Name: Vumonic

• Mission: Vumonic captures billions of real online purchases to help businesses stay ahead of trends and competition.

• Founded By: No information is available

• Key People: No information is available

• Headquarters: 1194/1, Club Road 2, 22nd Cross Rd, Sector 3, HSR Layout, Bengaluru, Karnataka 560102

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Vumonic is known as the #1 source of e-commerce consumer insights in India, providing marketshare tracking and consumer behavior understanding through real purchase data.

Products

Core Offering

• Real Purchase Data:

• Collects data from over 1.5M+ online shoppers who have opted to passively share data with Vumonic.

• Provides insights from a wide range of categories including online grocery, electronics & mobile, beauty & personal care, home goods, and more.

• Features:

• Brand & Marketshare Tracking: Identifies leading brands within categories and monitors changes over time.

• Consumer Behavior Understanding: Focus on actual consumer spends rather than mere clicks or app installs.

• Data Visualization: Offers dynamic and industry-leading visualization tools for easy data interpretation.

• Demographic Filtering: Capabilities to segment data through over a dozen filters to pinpoint trends and key drivers.

Recent Developments

New Appointments

• Siddhartha Juneja: Recently appointed as Nivea's new E-commerce Head, reflecting a strategic move within the digital retail landscape in India.

Collaborations and Strategic Insights

• Adidas Performance Analysis: During the Big Billion Days sale on Flipkart, Adidas saw significant growth, with a majority of sales driven by Flipkart Plus members and a focus on the running shoe category. This provides insights into pricing strategies and membership benefits.

• Trends in Haircare: Hair serums have doubled their market share in India’s haircare market between 2021 and 2023, driven by brands like Livon, Streax, and L'Oreal.

Market Insights

• Skincare Market Stability: Despite increased competition, top brands, including Nivea, maintain steady market shares.

• Fragrance Market Decline: Nivea's significant market share drop in fragrances indicates potential areas needing strategic intervention.

• Bath & Body Market Shifts: A shift from a 50/50 market share split pre-COVID to a 65% dominance by smaller brands highlights changing market dynamics.

Blog Insights

• Recent Blog Posts:

• "Nivea In Trouble: Or Is it?" discussing strategic shifts and market dynamics affecting Nivea.

• "The Dynamic Growth of Hair Serums in India's Haircare Market" highlighting consumer trends over the recent years.

• "Unpacking Adidas Performance on Flipkart: Insights from Oct-Dec 2023" emphasizing market strategies.

Conclusion

Vumonic plays a crucial role in providing real-time market insights and consumer behavior analysis across multiple e-commerce platforms and sectors. With strategic data visualization and consumer intelligence, Vumonic positions itself as an invaluable tool for businesses to navigate and thrive in a rapidly evolving digital marketplace.

For further details or to explore data-driven insights, Vumonic invites interested parties to get in touch through their contact platforms.