Market Research Report: Vuori
Company Overview
Name and Mission
- Name: Vuori
- Mission: Vuori draws inspiration from the coastal California lifestyle—an integration of fitness, surf, sport, and art. The company aims to inspire others to live vibrant, healthy lives through quality performance apparel that stands the test of time.
Founding
- Founded By: No information is available.
- Year Founded: No information is available.
Key People
- Key People: No information is available.
Headquarters
- Location: Encinitas, CA
Number of Employees
- Number of Employees: No information is available.
Revenue
- Revenue: No information is available.
Notable Achievements
- Known For: Vuori is known for its innovative performance apparel that blends fashion and functionality, embodying a commitment to community, sustainability, and the betterment of the environment.
Products
Overview
Vuori products are designed to bridge the gap between exercise and life with versatile materials and cutting-edge fabric technologies. Below are some product categories offered by Vuori:
BreatheInterlock™
- Description: Lightweight material providing maximum movement and breathable compression with a peachy-soft feel.
- Key Products:
- Studio Pocket Legging
- Adeline Bra
- Key Features: Premium moisture-wicking, an airbrushed second-skin finish.
DreamKnit™
- Description: Brushed jersey fabric blended with four-way stretch and moisture-wicking properties, made from 89% recycled materials.
- Key Products:
- Ponto Performance Half Zip Hoodie
- Ponto Performance Pant
- Key Features: Extra comfortable, made with Vuori Preferred Fibers.
VCycled™
- Description: Adventure-ready fabric crafted partially from recycled materials like plastic bottles.
- Key Products:
- Cruise Boardshort
- Key Features: Performance details, made with Vuori Preferred Fibers.
Vuori BlissBlend™
- Description: Fabric delivering superior stretch with a light, airy feel, made with 75% recycled materials.
- Key Products:
- Vuori AllTheFeels™ Legging
- Key Features: Multi-dimensional stretch, design process making it feel customized.
DuraTerra™
- Description: Material made from 98% organic cotton with two-way stretch, designed for durability.
- Key Products:
- Ripstop Short
- Vintage Ripstop Pant
- Key Features: Sustainably designed, performance-driven durability.
V1 Uplift™
- Description: Premium fabric with a performance four-way stretch that feels cool and smooth.
- Key Products:
- Evolve Legging
- Key Features: Lifts and holds, smooth on the body.
Recent Developments
New Product Launches
- No information is available.
New Features Added
- No information is available.
New Partnerships
- Charity: water Partnership: Vuori partners with Charity: water to help bring clean water to communities worldwide.
- CleanHub Partnership: Supports mission to eliminate plastic pollution in coastal communities.
- Oceana Partnership: Partnered for World Ocean's Month to spotlight ocean conservation efforts.
Conclusion
Vuori is a brand deeply rooted in the coastal California lifestyle, offering performance apparel that stands out for its sustainable materials, innovative design, and commitment to both community well-being and environmental stewardship. Through strategic partnerships and a rigorous approach to supply chain ethics, Vuori positions itself not just as an apparel brand, but as a lifestyle choice committed to sustainability and quality. However, specific information regarding revenue, founding figures, and in-depth employee data remains undisclosed.
