Company Research Report
Company Overview
Name
Wingify
Mission of the Company
Empower our customers with cutting-edge conversion optimization technology, fostering closer connections with their audience. We are committed to enhancing key performance metrics, ensuring wins at every touchpoint, and building a sustainable future together.
Year Founded and Founder(s)
- Founded in 2009
- Founders: Paras Chopra, Sparsh Gupta
Key People
- Paras Chopra: Founder & Chairman
- Sparsh Gupta: CEO
Headquarters
New Delhi, India
Number of Employees
200+ employees
Revenue
Crossed $30 Million ARR (Annual Recurring Revenue) in 2022
Known For
VWO is known for its comprehensive digital experimentation and optimization platform that offers services like A/B testing, heatmaps, surveys, and personalization to maximize conversions and enhance digital user experiences.
Products
VWO Testing
High-Level Description: Enables running sophisticated experiments on web experiences to boost conversions.
Key Features:
- Web Testing
- Mobile App Testing
- Server-side Testing
- Visual Editor
- Code Editor
- SDK-based Testing
VWO Insights
High-Level Description: Provides tools to track and analyze visitor behavior to identify UX bottlenecks and optimize conversion rates.
Key Features:
- Heatmaps
- Session Recordings
- Funnels
- Form Analytics
- Surveys
VWO FullStack
High-Level Description: Allows server-side experimentation to optimize products and monetize users.
Key Features:
- Test complex functionalities
- Measure engagement
- Optimize server-side features
VWO Plan
High-Level Description: Centralized management and prioritization of growth programs and optimization campaigns.
Key Features:
- Campaign management
- Collaboration tools
- Roadmap building
VWO Web Rollouts
High-Level Description: Facilitates quick website edits and feature rollouts without developer involvement.
Key Features:
- Feature deployment
- Version controlling
- Instant changes
VWO Personalize
High-Level Description: Tailors experiences for specific user segments using customer data for better engagement.
Key Features:
- Customer segmentation
- Personalized content delivery
VWO Data360
High-Level Description: Provides a unified platform for collecting, enriching, and utilizing visitor data to drive customer-centric growth.
Key Features:
- Data unification
- Enrichment and segmentation
- Real-time data integration
Recent Developments
Recent Developments in the Company
- Launched VWO - FullStack server-side testing
- Launched VWO Personalize
- Launched VWO Data360
- Crossed $30 Million ARR in 2022
New Products Launched
- VWO Personalize
- VWO Data360
- VWO Mobile App Insights
New Features Added to Existing Products
- In-app comments feature for better collaboration
- Custom code blocks in Visual Editor
- Flexible sampling in VWO Insights
New Partnerships
No information is available
Summary
Wingify has established itself as a leading player in the digital experimentation and optimization space with a robust platform, VWO, that empowers businesses to optimize user experiences and maximize conversions. The company has continually innovated, as reflected in its multiple product launches and enhancements aimed at providing comprehensive tools for A/B testing, personalization, and user behavior analysis. With a strong leadership team and significant revenue milestones, Wingify is poised for continued growth and impact in the industry.
