Vypr Market Research Report

Company Overview

• Name: Vypr Validation Technologies Limited

• Mission: Empower customers to deliver world-class agile innovation through real-time predictive consumer insight.

• Founded: 2013

• Founder: Ben Davies

• Key People: No information is available

• Headquarters: Suite 01-120, 29 John Dalton Street, Manchester, M2 6FW, United Kingdom

• Number of Employees: No information is available

• Revenue: No information is available

• Key Offerings: Vypr is known as the world’s leading product intelligence platform aiding businesses in product innovation and consumer insights.

Products

Product Intelligence Platform

• Description: Provides robust and reliable customer data to understand consumer behavior and make informed product decisions.

• Key Features:

• Uses predictive consumer insights to guide product development and market decisions.

• Includes tools like Brand Tracker and Audience Segmentation Tool.

VyPops

• Description: Qualitative consumer insights tool for video feedback.

• Key Features:

• Gather insightful consumer feedback via video.

• Analyzes user experiences to enhance product success.

Brand Tracker

• Description: Tool to monitor brand health and consumer perception.

• Key Features:

• Track performance before and after campaigns.

• Monitor brand insights against competitors.

Audience Segmentation Tool

• Description: Target specific consumer demographics effectively.

• Key Features:

• Allows segmentation by age, gender, shopping habits, and more.

• Facilitates bespoke segmentation strategies.

Recent Developments

• New Products: No specific new products launched were mentioned.

• New Features: No specific new features added to existing products were mentioned.

• Partnerships: Expanding international research capabilities to include regions such as Australia, France, Germany, and others.

Vypr's Vision and Commitment

• Vision: To lead global market intelligence by focusing on agile innovation and consumer insights.

• CSR Initiatives:

• Community and Charity Work: Supports FareShare charity, engages in fundraising, and plants trees for each new customer license sold.

• Modern Slavery: Active measures to combat modern slavery and human trafficking in its operations.

• Environment and Sustainability: Focuses on minimizing environmental impact, supporting renewable energy, and encouraging hybrid work models.

• Equity, Diversity, and Inclusivity: Committed to equality and diversity in the workplace, ensuring an inclusive environment for all employees.

Conclusion

Vypr positions itself as a pivotal player in product intelligence, focusing on agile innovation and consumer-centered insights. Through its robust platform and international outreach, Vypr aims to significantly impact product development and consumer understanding across diverse markets.