Company Market Research Report: Walkingspree

Company Overview

• Name: Walkingspree

• Mission: To engage people to live an active and healthy lifestyle, promote social justice and sustainability, and support corporate wellness programs that boost employee engagement and well-being.

• Founded: 2006

• Founders: No information is available

• Key People: Hiran Perera, CEO

• Headquarters: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Walkingspree is recognized as a digital leader in corporate wellness programs, utilizing a proprietary open mobile application and web platform to motivate employees to engage in physical activities.

Products

• Product Offering: Walkingspree provides corporate wellness programs designed to increase physical activity among employees through fun and engaging challenges and comprehensive wellness platforms.

• Product Description: Their primary product includes a customizable wellness program that is compatible with various wearable devices and smartphones. The program incorporates step tracking, engaging challenges, leaderboards, and a points program to incentivize activity.

Key Features

• Team Challenges: Foster camaraderie and accountability by encouraging employees to work together to meet common wellness goals.

• Individual Challenges: Designed to motivate personal activity with options like badge challenges and virtual journeys.

• Motivational Features: Points and badges are awarded for participation and achieving specific goals.

• Wellness Program Support:

• Supports up to eight languages for global participation.

• Device-agnostic synchronization allows compatibility with multiple popular health tracking technologies.

• Offers Les Mills World Class Workouts on demand.

• Provides a Wellbeing Journal and Wellness Surveys.

• Data Security: Holds a SOC 2 Type 1 attestation report, ensuring high standards for security, privacy, and processing integrity.

• Engagement Tools: The Walkingspree app promotes interactions through a Friends List and Clubs to build a sense of community.

Recent Developments

• New Products/Features:

• Les Mills Workouts on Demand: Added workout features aim to enhance the wellness program by offering on-demand exercise videos.

• Wellbeing On Demand: Provides 24/7 access to health resources, aiding continuous engagement and holistic health improvement.

• Partnerships: Walkingspree has partnerships with health insurance carriers and brokers, enhancing its understanding of client wellness strategies and its adaptability.

• Performance Metrics:

• Over 500 billion steps collectively taken by members.

• An average of 48% more steps compared to other Americans.

• A Net Promoter Score (NPS) of 92 from clients, reflecting high satisfaction with the Walkingspree platform and service.

• Noteworthy Achievements:

• Achieved a participate rate of over 50% with active engagement exceeding 85% in corporate challenges.

• A 4.6-star rating for the Walkingspree Mobile App with high user satisfaction.

Conclusion

Walkingspree continues to be a prominent player in the corporate wellness industry, providing versatile and engaging wellness programs that align with modern corporate and personal health goals. By integrating fun, innovative challenges, and leveraging extensive language and device compatibility, Walkingspree effectively encourages an active lifestyle among its users while promising strong security measures and reliable client support.